Hire marketers
Guides for hiring every kind of marketer: when you need one, what it costs, what good looks like and the red flags. Pay ranges come from the marketing jobs posted on HeyMarketers.
- Hire an SEO expert
Organic search should be a top channel for you (people already search for what you sell) but traffic is flat.
- Hire a content marketer
Your buyers research for weeks before talking to sales, and you have nothing for them to read.
Typical base pay $205k–$221k
- Hire a growth marketer
You have product-market fit signals and need repeatable acquisition.
Typical base pay $206k–$217k
- Hire a demand generation manager
Sales has capacity but not enough qualified pipeline.
Typical base pay $206k–$217k
- Hire a performance marketer
Paid channels work but nobody is testing creative or scaling spend.
- Hire a lifecycle marketer
Lots of signups, too few become active or paying.
Typical base pay $151k–$240k
- Hire a product marketing manager
Prospects can't explain what you do or why you're different.
Typical base pay $172k–$229k
- Hire a brand marketer
Your marketing works but looks and sounds different everywhere.
Typical base pay $181k–$253k
- Hire a PR and communications manager
You have real news (a raise, a launch, data) and no one to tell the story.
Typical base pay $181k–$253k
- Hire a social media manager
Your audience lives on social and your accounts are quiet.
Typical base pay $133k–$136k
- Hire a partner marketing manager
Integrations or agencies already send you customers, unmanaged.
- Hire a marketing operations manager
Nobody trusts the marketing numbers.
- Hire an event marketing manager
Events are a big line in the budget and nobody owns the results.
- Hire a head of marketing
The founder is still running marketing and it's holding growth back.
- Hire a fractional CMO
You need senior marketing judgment but can't justify a full-time executive.