SmartAsset is a leading online destination for financial advice that powers SmartAdvisor, the largest marketplace connecting consumers to financial advisors and financial products. Reaching more than 100 million people each month through its educational content and personalized calculators and tools, SmartAsset’s mission is to help people make smart financial decisions. Ranked on the Inc. 5000 list of fastest-growing private companies in 2021, SmartAsset recently closed a $110 million Series D round, valuing the company at over $1 billion. SmartAsset was also named to Y Combinator’s list of Top 100 Companies of all time, 2021 Best Financial Planning Technology Company in New York by Wealth & Finance International, and Forbes’ list of America’s Best Startup Employers in 2020.
SmartAsset is looking for a numbers-driven Acquisition Manager to manage direct response, lead generation marketing initiatives across Programmatic and Native Marketing platforms. This person is first and foremost a performance marketer, with expertise in Display and Native advertising. Much of your time will be spent supporting the team in planning, reporting, optimizing, testing and forecasting campaigns based on performance metrics such as CVR, CPA, ROI & Lead Quality.
The right candidate has a sharp, quantitative mind, obsessed with achieving profitability and scale. You have an affinity for behavioral psychology and operate a disciplined, quantitative testing regime. You spend your time brainstorming new marketing angles, on-page optimizations, ad copy and split tests. You’re an expert at Excel and data analysis.
You'll bring expertise in managing large digital budgets to hit profitability targets, preferably with a background in lead generation. A successful candidate should be a direct-response marketing expert, highly analytical, and committed to making data-driven decisions. The performance of every marketing dollar we spend is tracked and measured and you should have a successful record of scaling businesses accordingly. This position reports to the Director of Paid Acquisition.
Required Skills and Experience: