Gusto

San Francisco
501-1,000 employees
The all-in-one people platform serving 100,000+ small businesses with payroll, benefits, and so much more.

Affiliate Marketing Manager

Affiliate Marketing Manager

This job has closed but is shown for context on data science work at Gusto.

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

As the Affiliate Marketing Manager you will be responsible for growing and managing various direct and network affiliate partners. You will also build fast-growing marketing programs, focusing on B2B and SaaS. You’ll work closely with our paid acquisition, marketing analytics, product marketing, growth engineering, legal, and creative teams to plan, buy, and optimize targeted media campaigns, delivering on direct response goals. You’ll scale our programs with multi-million dollar budgets amongst an ambitious and growing team, owning both the strategy and execution. You’ll help us devise cross-channel campaigns and help drive advancement in our analytic capabilities. If you have experience with affiliate marketing and want to bring that to dramatically scale a disruptive company, we would love to hear from you!

What it is like to Work with Gusto

Here’s what you’ll do day-to-day:

  • Recruit partners, review incoming proposals, and make recommendations for partnerships.
  • Direct affiliate partners with content creation, testing strategies, payout offers, and bonus incentives
  • Scale and optimize paid campaigns to drive customer acquisition on other paid media channels
  • Drive reporting on effectiveness of campaigns, creatives, and the acquisition portfolio 
  • Develop forecasts and budgets for paid acquisition programs, including affiliate marketing, driving and executing spend optimization decisions rapidly
  • Partner closely with internal teams, including legal, data analytics, and growth engineering

Here’s what we're looking for:

  • 5+ years experience with affiliate marketing, including hands on experience negotiating and optimizing affiliate deals, ideally with a focus on B2B or SaaS
  • Passionate about Gusto’s mission and the impact we can have on the world
  • Experience in optimizing in-house direct response marketing programs, while driving efficiency and meeting LTV:CAC targets
  • Some experience with additional paid acquisition programs (e.g. podcasts, offline media, programmatic media)
  • Strong working knowledge of direct affiliate relationships and affiliate management platforms (ShareASale preferred)
  • Strong knowledge of the media industry and business law to strategize and execute media buys, IOs, MNDAs, etc.
  • Versatile and comfortable juggling multiple projects with several moving parts at once
  • Strong working knowledge of Excel, including advanced functions.

Extra Credit:

  • Fluency with modern business intelligence tools (e.g. Tableau)
  • Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar)
  • Experience with tag management (e.g. Tealium)
  • Experience with small business marketing, subscription products, SaaS, or financial services.

Our cash compensation amount for this role is targeted at $82,000-102,000/yr in Denver & most remote locations, and $99,000-123,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations@gusto.com. 

 

This job has closed but is shown for context on data science work at Gusto.
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