501-1,000 employees
We co‑innovate with the world's most ambitious brands to create transformative digital experiences.

Associate Director, Customer Marketing Strategy

Associate Director, Customer Marketing Strategy

This job has closed but is shown for context on data science work at Bounteous.
Bounteous is looking for an experienced Associate Director, Marketing Strategy to join the Customer Marketing Team, who has a focus in omnichannel owned channel strategy, 1st party data, campaign design and research. This positive, forward-thinking team member will support the Marketing Services Practice across channel experience and lifecycle design to discover use cases, improve customer digital touch-points & deliverables that drive client business goals.

Role and Responsibilities
·      70% Client facing engagements and strategic deliverables that evolve customer experience across owned channels
·      20% Supporting new business pursuits, understanding the opportunity, establishing activities & outputs, estimating hours/quoting
·      10% Research and innovation thought leadership
·      Ownership of strategic deliverables across multiple client accounts, deliverables could include but not limited to:
- Discover customer use cases and strategize on owned channel & 1st party data channel applications
- Translate channel experiences into actionable digital trigger briefs
- Prioritized omnichannel campaign testing strategy (Email, SMS, Push, etc.)
- Website personalization C/W/R roadmap
- Website SEO strategy & recommendations
- Scale practice team for success by growing responsibly and mentoring team members

Preferred Qualifications
·       Strong experience with 1st party data and owned customer channels:
- Deep experience with digital marketing strategy, testing and deployment, including email, text and push notification campaigns.  Ability to design & deliver your own output based on a framework
- Understanding of organic social strategy and channels
- Understanding of loyalty programs, offer management, and loyalty mechanics
- Understanding of customer lifecycle engagement and digital experience comms planning.  Then align with solution SMEs to present how the technology can deliver on this personalization experience
- Experience & working knowledge of enterprise MarTech, including current Adobe Campaign and/or Salesforce Marketing Clouds.  Preference given to candidates with relevant & current certifications
- Strong experience with website and search personalization:
- Experience and strong understanding with the value of SEO strategy, SEO campaigns and integration as part of omnichannel solution
- Strong understanding of CRO strategy and website personalization
- Experience & knowledge of enterprise personalization, including current Google Marketing Cloud, Google AdWords/Analytics, AEM, Adobe Target, Aquia Personalize, and others.  Preference given to candidates with relevant & current certifications
- Experience & knowledge of organic/paid social campaigns
- Understanding of User Experience & methodologies, and how it translates into operational testing, and customer experience success
- Experience working at a digital agency, with multiple competing clients & deliverables
- Exceptional problem-solving skills
- Superior organizational skills
- Experience diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems
- Ability to be comfortable progressing work with ambiguity and incomplete knowledge
- Has the mentality of an Autodidact 
-  This position is currently remote, but flexible with the freedom to partially work from home in future


If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

Bounteous is willing to sponsor eligible candidates for employment visas.
This job has closed but is shown for context on data science work at Bounteous.
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