BetterUp Care Growth Marketing Manager

BetterUp Care Growth Marketing Manager

This job has closed but is shown for context on data science work at BetterUp.

BetterUp is a mobile-based coaching platform that brings personalized professional coaching to employees at all levels. We help managers lead better, teams perform better, and employees thrive personally and inspire professionally. Our mission is to help professionals everywhere pursue their lives with greater clarity, purpose, and passion. Our product was developed by a team of leading behavioral scientists, researchers, and technologists to bring evidence-based learning to professionals everywhere. We’re already transforming the way companies approach talent development at high-performing organizations like LinkedIn, Genentech, and Workday. Let’s build together! 

We are looking for a growth marketer with a knack for creativity, strategic thinking, and building. You will build and evolve our marketing strategy and acquisition channels (digital, offline or something completely new). You will collaborate with Product, Engineering, Design, Marketing, and behavioral scientists to capitalize on growth opportunities. Ultimately your efforts will increase enrollment rates, directly improving the lives of people and improve mental fitness for all. We believe everyone can improve their mental fitness to help reach their peak career performance, and we're on a mission to enable this for everyone. This role offers the opportunity to innovate and build during a time of exciting growth for our company.


  • Own member acquisition/enrollment for new solutions by developing and executing marketing campaigns through a variety of channels
  • Drive a strong experimentation process; deliver results as well as insights for the rest of the team
  • Define, drive and measure KPIs for all initiatives
  • Identify and execute novel enrollment opportunities, piloting proof of concepts before scaling
  • Understand user personas and work with Product to develop product pathways to drive ongoing engagement and behavior change
  • Perform research to glean insights and identify new growth and product opportunities
  • Understand industry best practices in growth, proactively bringing new ideas and best practices to the team
  • Continuously innovate our approach to Growth Marketing, from our growth strategy across the full user lifecycle to our experiment and reporting infrastructure and beyond

If you have some or all of the following please apply: 

  • 4+ years of performance and/or growth marketing experience
  • Proven track record of driving towards acquisition goals under set targets, timelines and budgets
  • Deep experimentation experience and expert in analytical tools
  • Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
  • Ability to define measurement plans and analyze data to gain insights and drive business decisions
  • Ability to work cross-functionally, collaborate, influence and work as part of a team, able to influence team members
  • Self-starter with a flexible mindset, who enjoys working in fast-paced work environments
  • Creative problem solver able to apply expertise and learnings to new environments with new constraints
  • Bonus: SQL knowledge to query data and build reports
  • Bonus: Experience working in B2B2C environments such as digital health


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Full coverage for medical, dental and vision insurance
  • Employer Paid Life, AD&D, STD and LTD insurance
  • Flexible paid time off
  • Per year: 
  • Holiday charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


This job has closed but is shown for context on data science work at BetterUp.
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