Brand Manager, Events

Brand Manager, Events

This job has closed but is shown for context on data science work at Indigo.

Indigo Ag improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. The company’s scientific discoveries and digital platforms benefit stakeholders across the agricultural ecosystem, including tens of thousands of growers across millions of acres. Working across the supply chain, Indigo Ag is furthering its mission of harnessing nature to help farmers sustainably feed the planet. In 2019, the company launched Indigo Carbon – a scientifically backed program that provides growers with a new revenue stream in the form of verified agricultural carbon credits. Indigo Ag is headquartered in Boston, MA, with additional offices in Memphis, TN; Research Triangle Park, NC; Sao Paulo, Brazil; and Basel, Switzerland. www.indigoag.com 

The Brand Manager, Events at Indigo Ag is responsible for developing and executing a world class strategy that builds community within agriculture and its broader eco-system. You will have the chance to work cross-functionally to determine how events can help achieve business objectives, from hosting owned digital webinars to sponsoring major sustainability events and creating hyper personalized VIP activations. 

Responsibilities:

Understand Indigo’s brand and category, and how it is represented internally and externally

  • Support in creating a brand that is 'rooted for' through the development and execution of best-in-class experience
  • Deploy & execute a variety of experiential strategies to meet business objectives, including but not limited to:
    • Digital webinars
    • VIP activations
    • Sponsorships
    • Local Field Days
  • Take over management and development of Indigo branded swag, event kits, and collateral

Build and maintain global events calendar

  • Build and maintain a yearly event calendar of all opportunities
  • Work cross-functionally within the marketing and offering teams to determine the best opportunities for Indigo to be a part of

Creates event strategy and efficient process for executing activations

  • Connect with marketing and business leads to develop perspective on how events will play a role in meeting their objectives
  • Develop yearly event plans for each offer and stakeholder segment that will evolve with business in real-time, both proactively and reactively
  • Communicate and execute plans to ensure stakeholders input and alignment
  • Build event recaps to learn and iterate for future events

Be the GO-TO person for all event and conference related topics, opportunities and questions

  • Be the link between commercial, offer and marketing teams from an events standpoint, in order to establish consistency across all levels of events

Take on full ownership of the bi-annual Beneficial Ag event (next one in 2022) including planning, management and logistics

  • Manage and produce the Indigo event with 90% attendee satisfaction

 

Competencies:

  • Good communicator, is able to articulate clear direction to a variety of different skills/personalities 
  • Strong aesthetic that aligned to our own
  • Strong leadership skills
  • Comfortable presenting to executive leadership
  • Comfortable working in fast-paced environment
  • Strong logistic, analytic and strategic thinker
  • High attention to detail, balanced with strong imagination and conceptual ability
  • Optimistic believer in Indigo and our mission

Qualifications:

  • 7+ years of working in event planning or experiential marketing
  • Experience developing & executing event plans for digital & in-person events
  • Proven record of producing and executing world class events
  • Experience working on global marketing programs and within a global marketing organization, preferred
  • Experience working cross-functionally in a fast-paced environment
  • Experience with event sponsorship, preferred

We’re building the technology to feed the world and fight climate change. We believe that through teamwork we can achieve more to benefit all of agriculture: from farmers to consumers to the planet. Game changers don't fit in a box. The requirements listed above are examples of what we think enables success in this role, but we recognize the impossibility of fully capturing a singularly perfect description, and we believe in the power of diversified and creative displays of skills and qualifications. We embrace unconventional. We embrace creativity. We embrace a challenge to the status quo. If the specifications in the list below aren’t an exact match... great! Apply, be you, and be proud that you aren’t ordinary (we certainly aren’t!).

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

This job has closed but is shown for context on data science work at Indigo.
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