Campaign Marketing Manager

Campaign Marketing Manager

This job has closed but is shown for context on data science work at PagerDuty.
PagerDuty is interviewing, onboarding, and working 100% virtually at this time. As we look to the future, we plan to be ‘distributed by design’, meaning unless your job requirements make it necessary to be in a PagerDuty office, you may choose to work in-office, remotely, or hybrid. We’re focused on inclusion and employee well-being by building a culture that isn’t location specific, and gives equal opportunity to everyone—regardless of where you are working.

Overview
PagerDuty is a digital operations management platform that empowers the right action, when seconds matter.
For the teams who build and run digital systems, PagerDuty is the best way to manage the urgent, mission-critical work that is essential to keeping digital services always on. We make it easy to handle any unplanned task, event, or opportunity, right away.

We’re growing fast and looking for ambitious people who share our values and customer devotion mindset to join our high caliber team.

PagerDuty is looking for a Campaign Marketing Manager. You will be responsible for establishing and rolling out integrated demand gen programs that support new business initiatives e.g Rundeck by PagerDuty  or Customer Service Ops. Working in a highly cross functional role, you will be the glue that brings together various acquisition or cross-sell initiatives into a well aligned concentrated effort to drive overall pipeline activity.

How you impact our vision:

    • Create integrated marketing campaigns based on new market segments  and new business lines to gain new customers and build repeat business.
    • Develop short term and long terms plans to drive new business acquisition or through installed base programs to accelerate cross-sell.
    • Lead a cross-functional team across Product Marketing, Performance and Content to align around the campaign strategy and drive execution, activation, enablement, and create feedback loop.
    • Create and own a campaign performance for new business lines by measuring, analyzing, and reporting on the impact of campaign activities on pipeline, revenue, and the demand funnel.
    • A successful candidate in this role  provides big picture thinking, and meticulous attention to detail – ability to quickly understand overall business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics.

Knowledge, skills and experience

    • 3-6 years of relevant marketing experience, primarily in B2B tech
    • Demonstrated success owning the strategy, framework, development and execution for global, multichannel demand generation campaigns.
    • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
    • Exceptional ability to lead, influence and work across organizational boundaries with a strong track record of cross-functional collaboration.
    • Ability to operate and excel at strategic as well as tactical levels. --Willingness to roll up sleeves to get the job done.
    • Excellent communication and facilitation skills.
PagerDuty Offers:
- Competitive salaries and company equity
- ESPP (Employee Stock Purchase Program)
- Retirement plan with company match
- Comprehensive benefits package from day one 
- Company paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent
- Paid vacation time - 3 weeks accruing in first year, 4 weeks accruing every year after
- Paid holidays and sick leave
- Paid employee volunteer time - 20 hours per year
- Bi-annual company-wide hack weeks
- Mental wellness programs

About PagerDuty
PagerDuty, Inc. (NYSE:PD) is a leader in digital operations management, serving over 13,800 customers and 700,000 users in 90 countries, including 60% of the Fortune 100. Led by CEO Jennifer Tejada, 50% of our board of directors is comprised of women, 45% of our managers are from underrepresented groups, and we are a proud member of the Pledge 1% Movement, committed to donating 1% Equity, 1% Employee time, and 1% Product to accelerate change in our communities. 

At PagerDuty, we believe you do your best work in a culture that fosters inclusion, well-being, and innovation. As a Dutonian, you will have ample opportunities to advance your career and connect with colleagues: virtual all hands calls, learning & development programs, bi-annual hack weeks, volunteering events, ERGs (employee-run groups focused on cultivating a sense of belonging for all) - there’s something for everyone. Learn more on Instagram, @pagerdutylife.

From how we build our teams to who sits in the boardroom, we hope you can see yourself at PagerDuty.

Additional Information
PagerDuty is for people. Meaning, we extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to transition or take the next step in your career path, we are excited to connect with you.
PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.
PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs.
Our stewardship of the data of many thousands of customers means that a background check is required to join PagerDuty. We will, nonetheless, consider for employment qualified applicants with arrest and conviction records in a manner consistent with local requirements.
PagerDuty uses the E-Verify employment verification program.
To all recruitment agencies: PagerDuty does not accept agency resumes. Please do not forward resumes to our jobs alias, PagerDuty employees or any other company location. PagerDuty is not responsible for any fees related to unsolicited resumes.
This job has closed but is shown for context on data science work at PagerDuty.
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