St. Louis
51-200 employees
Balto’s Real-Time Guidance for contact centers increases conversions, delivers a world-class customer experience, and decreases ramp time.

Content & Audience Growth Manager

Content & Audience Growth Manager

This job is no longer open

A Little Bit About Us:

Balto was founded to redefine how humans and machines work together to optimize human communication, and we're just scratching the surface. If you're excited by the opportunity to join a dynamic team initiating a technological revolution in Real-Time Guidance, Balto is for you.

More than just a company, Balto is a community, a community committed to empowering each of our members and serving our community. This mission is at the heart of our organization. As a Content & Audience Growth Manager, you will be perpetuating this mission in the hopes of growing an audience and increasing people's trust, interest, and understanding of our product and organization.

Balto's Real-Time Guidance understands phone conversations and tells people what to say, live in their conversations. In 2018, Balto guided less than a million conversations; today, Balto has guided over fifty million conversations (we celebrated with cake). By the end of the year, Balto will guide over 200M conversations. 

Real-time Guidance is a brand new product category, and Balto is leading the pack. We're making sure that humans understand each other - the opportunities are endless.

Balto's customers, including name-brand retailers and Fortune 500s, use Balto's real-time guidance technology to scale "perfect" to thousands of sales and service agents with the push of a button and get immediate insight into what's working on their phone calls and what's not. 

But enough about us, let's talk about you!

Here's What a Content & Audience Growth Manager Does

“I don't have a number that tells me the ROI of social but I feel it daily.”

-- Dave Gerhardt

Your mission will be to grow an audience of people who love Balto and subscribe to our content. You will be primarily responsible for creating content that drives engagement on social, email, and events.

So what does it take to fulfill this crucial role?

We're looking for a creative and driven content marketer who is passionate about creating content that’s entertaining, educational and, most importantly, everything but corporate and boring. You might be an excellent fit for the role if you love writing, making short videos, connecting with people online, and can nerd out on the LinkedIn algorithm.

What kinds of responsibilities might you take on?

  • Create daily LinkedIn content that educates, engages, and rapidly grows our audience.
  • Experiment with creative content formats and different social platforms to find growth where no one else is looking.
  • Grow our email list with subscribers that fit our ICP through LinkedIn, events, our website, etc.
  • Launch Balto’s weekly email, distributing our best content in an engaging format.
  • Put on virtual events that educate, entertain and grow our audience.

Skills & Requirements

  • Strong writing and creative skills.
  • In depth understanding of what makes great LinkedIn and social content.
  • Experience using tools like Canva, Veed or other creative platforms to repurpose and create content.
  • A curious mind that enjoys tinkering with ideas until they work.
  • Experience growing an audience for a B2B SaaS company using social, events, and email.
  • Comfort being in a fast-paced environment.

We have plenty of benefits. Baltonians rave about these the most.

  • Medical, dental, and vision insurance to make quality healthcare affordable.
  • Life insurance to protect your loved ones in the worst-case scenario.
  • 401k to save for your retirement. 
  • Unlimited Paid Time Off to give you the flexibility to make relaxation, family, and community priorities.
  • Maternal and Parental leave for you to spend that precious time with your newest family member.
  • Generous stock options, so you can be a meaningful owner of the company as it grows.
  • A quarterly professional development of stipend of $1,000 to inspire continuous professional growth. You can use it for nearly anything that makes you a better version of yourself - from chess lessons to college courses (this one is definitely a crowd-favorite).

Balto's Values

Start with gratitude: Stay humble, recognize others, and make the most of everything.

Always be growing: Never stop learning. Be a force of growth for yourself and others. 

Leadership is Ownership: See the problem. Do the solution. Own the result.

Balto's People

We have all kinds of people, including musicians, chefs, painters, gear heads, gardeners, philosophers, gamers, movie buffs, woodworkers, and polo players. And at least one aspiring hockey player... we'll see.

You can read more about their experiences here and here.

Baltonians say things like:

  • "Coming together as a team to build something innovative and unique." 
  • "Contagious energy that keeps me motivated all day."
  • "I L-O-V-E it at Balto since day one! They know how to have fun while getting the work done."

Is Balto named after that Cartoon Dog?

Well, kind of - that cartoon dog was actually named after a real dog. Balto successfully guided his pack through a harrowing journey across Nome, Alaska, in 1925 to deliver medicine to the ice-locked town. We liked the metaphor: our technology guides people to be successful throughout their conversations, scouting ahead and providing helpful support. Just like in 1925, a human is still in charge, but humans (and dogs) are always better off with a companion. 

Fun Fact: After his journey, Balto was recognized as a hero with a commemorative statue in Central Park. We've visited, and he looked like this.


Please share the role with your friends. Don't worry; you won't compete for the position; we're happy to hire two (or more) candidates. The door is always open for great people.

This job is no longer open
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