Smile

Kitchener, ON
11-50 employees
Turn one-time sales into repeat, loyal customers. Build community and make your customers smile with points, referrals, and VIP rewards.

Content Marketing Specialist

Content Marketing Specialist

Smile.io is the world’s largest loyalty platform, providing easy-to-use reward programs that help scaling e-commerce brands transform one-time sales into repeat, loyal customers. Over 80,000 brands use Smile to turn transactional purchasers into passionate repeat shoppers.

We’re celebrating explosive growth and need your help empowering every entrepreneur to grow their brand and build lasting relationships with their customers. We are a remote-first company, and we believe you should be able to work from anywhere. We have team members working from home offices across the globe, and our team has never been more connected. Tell us where you'd like to work when you apply!

About the Team
The Merchant Experience (MX) Team at Smile is a global team that strives to deliver the best possible customer experience 24/7. Our work is highly collaborative which allows for opportunities to work on projects that grow skills beyond just those required for your day-to-day role. We care deeply about the quality of our interactions with merchants—we truly want to help as many merchants as possible grow their businesses, and we ensure that every experience with our community is as delightful and helpful as possible.

We are looking for an experienced and passionate content marketer to drive the content funnel that helps educate and connect the Smile community. You will work closely with our Community Manager to build out a consistent (but flexible) content and editorial calendar, as well as work with the rest of the MX team on a wide variety of other content and copy-requiring projects.

About You
Our ideal candidate lives for telling stories with a purpose.  Whether you’re writing blogs, long-form content, email and product copy, or video storyboarding, you are obsessed with crafting compelling stories and customer journeys. We know that the best person for this job isn’t a content-creating robot—we don’t want to hire GPT-3. You love fascinating and empathetic stories, hate content gates, and feel a sense of accomplishment when you’re able to deliver relevant content to readers at just the right time.

What you'll do:

    • Own the production of content in existing, revitalized, or brand new formats (blog, newsletter, video, audio etc.) with input from the Smile team and our distributed skills and interest 
    • Work in collaboration with the MX and Product teams and other internal stakeholders to produce content/copy and ensure consistency across customer lifecycle touchpoints
    • Working with partners and guest contributors to create and edit guest content (both contributed to and from Smile)
    • Utilize design tools to create engaging content and miscellaneous graphics (using templates provided by our design team) 
    • Optimize existing content, repurposing and formatting our highest value pieces for widespread redistribution
    • Test, measure, and monitor results - and failure along the way is ok too. If we aren’t failing at some things, we aren’t trying hard enough.

What you need:

    • 5 years of experience in Content Marketing and/or relevant Digital Marketing
    • Excellent communication skills Ability to work cross-functionally, manage up and down
    • Ability to thrive and creatively problem solve in ambiguous situations 
    • Experience using Intercom
    • A strong background in marketing communications, website/email/product copywriting, or digital marketing
    • Excellent writing, proof-reading, and editing skills
    • Ability to articulate, determine, and measure success
    • Experience with Figma is an asset

Bonus if you have:

    • Ecommerce experience either via your own venture or through past roles
    • Basic understanding of web technologies (HTML, CSS, JavaScript, APIs)


Our commitment to candidates:
At Smile, we understand that finding a new role is challenging and that self-doubt or imposter syndrome can prevent you from applying to a role, don’t let it! You have a ton to offer and we want you to feel encouraged to apply, even if you don’t check all of the boxes. If you are passionate about eCommerce and helping merchants grow through loyalty and reward, connect with us. 

At Smile, we rely on a range of backgrounds, experiences, and ideas. We value diversity, and we’re proud to be an inclusive, equal opportunity workplace. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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