ChowNow

Los Angeles
201-500 employees
Commission-free online ordering, made just for your restaurant. Digital Ordering. Marketing. Loyalty. The Kitchen Sink.

Content Marketing Specialist (B2B)

Content Marketing Specialist (B2B)

This job has closed but is shown for context on data science work at ChowNow.
Are you an experienced content marketer who has a passion for creating high-quality B2B content? We’re looking for a strategic, creative, analytical marketer who is obsessed with writing and developing content that disrupts thinking, converts audiences, and puts our brand’s best foot forward. If this sounds like you, then we might have the perfect opportunity for you! 

About the Team:
ChowNow is unique among tech startups in the restaurant space. We power branded online ordering systems for independent restaurants across North America – via websites, Google, and through branded iOS and Android apps – and we do it all for a reasonable monthly fee regardless of order volume. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners. And the same goes for our workplace. 

Diversity, teamwork, and mutual respect are among our core company values. And we pride ourselves on giving our teams plenty of opportunities to make their mark. To date we’ve created over 20,000 apps for our restaurant partners – something that’s never been done before in our category. And as we expand to new markets, further spreading the word about the ChowNow difference, those opportunities to create, build, and grow will only increase. If this sounds like the kind of workplace, and the kind of mission, that appeals to you, we’d love to talk. 

About the Position:
As a Content Marketing Specialist, you will be on a team responsible for developing a robust pipeline of content aligned with the buyer’s journey that drives demand for the ChowNow product among restaurants. Your focus will be on the hands-on development of outbound emails, white papers, case studies, Facebook and Instagram ads, Google Search ads, landing pages, and other written content that will generate and nurture leads for Sales. 

As the Content Marketing Specialist, you will work remotely or from our Los Angeles headquarters and report to the Growth Partnerships Marketing Manager; No Direct Reports.

Within 30 Days You’ll:

    • Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience).
    • Gain an in-depth understanding of ChowNow’s current content landscape through a comprehensive content training and audit.
    • Meet with key cross-functional stakeholders and collaborators from our Sales, Design, Restaurant Success, SDR, Partner, and Product teams.
    • Have a clear understanding of Growth’s KPIs, how they relate to your work, and how you directly impact our success.
    • Demonstrate your grasp of ChowNow’s sales voice by writing 2 new cold outbound emails to prospects.
    • Begin to develop a content production calendar to create high-impact deliverables such as case studies, white papers, ads, direct mail, and blog posts.

Within 60 Days You’ll:

    • Run a paid social creative campaign by writing copy, collaborating with Design on visual assets, and interfacing with our paid media specialist and operations teams to put it in market.
    • Engage prospects through highly optimized outbound sales emails that result in meetings set on Sales reps’ calendars.
    • Create a landing page for a high-impact demand generation campaign.
    • Work with our Website Optimization Specialist to test copy on key webpages.
    • Manage engagement with our social media ads to educate prospects and move them down the sales funnel.

Within 90 Days You’ll:

    • Publish a client case study by working with our Restaurant Success Team to identify and interview an ideal candidate, conducting the interview, writing the story, and deploying it to market.
    • Join our website redesign project and collaborate on copy with growth marketing stakeholders, plus our Senior Brand Writer and Director of Voice and Content.
    • Become a go-to person for new Sales content requests, working with key individuals within the Sales organization to ensure that content production is efficient and properly prioritized.
    • Work with the Restaurant Success, Product, and Design teams to create product announcement emails to keep live clients informed and engaged. .
    • Manage B2B content for our new employee advocacy program.
    • Work with our Design and Restaurant Success departments to create a regular process for gathering client quotes and approvals for use in content. 
    • Become an expert in ChowNow’s best practices in reporting and content optimization by using Google Analytics for our digital content campaigns.
    • Contribute to an increase in Marketing Qualified Leads to Sales by 50%, through paid media, outbound email, and other content marketing efforts.

You Should Apply If:

    • You have demonstrated success in B2B content development and/or copywriting.
    • You are well-versed in various forms of B2B lead generation tactics and channels (such as paid media creative, web copy, email, etc.), and have used content to motivate audiences along the buyer’s journey.
    • You are an effective communicator to various audiences and have superlative grammar and proofreading skills.
    • You are focused on results, are a self-starter, and thrive in a rapidly growing department and company. You’re comfortable with a high degree of autonomy but love to collaborate with others.
    • You are passionate about making a measurable impact on business growth through marketing.
    • You’re organized, detail-oriented, and are capable of handling multiple responsibilities at the same time, specifically content deliverable timelines.

About Our Benefits:

    • Competitive compensation
    • Ongoing training and growth opportunities
    • A "Best Place to Work" winner multiple times where we focus on creating a great employee experience
    • Rock solid medical, dental, and vision plans
    • Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
    • 3 weeks paid vacation; paid holidays; we expect you to work hard, but still enjoy your personal life
    • 6 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 6 Weeks of Paid Pregnancy Leave
    • Employer-contributing student loan assistance program
    • Commuter benefits (including Uber Pool)
    • Employee Stock Incentive Plan
    • Quarterly Industry Speakers Series
    • Quarterly Tech Events (Women, LGBTQ, Diversity, Inclusion)
    • Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly
    • Enough freedom to spread your wings while still holding you accountable
    • Fully stocked kitchen and cold brew on tap
As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

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