Content Strategist

Content Strategist

This job has closed but is shown for context on data science work at LivePerson.

LivePerson is a transformational force in how brands and consumers communicate. With over 18,000 brands, including HSBC, Verizon, and Home Depot, we are on a mission to make life easier for people and brands everywhere through trusted Conversational AI. We believe in a future where conversations are the norm for getting your intentions fulfilled - whatever they are.  

 

We are an innovative, intent-driven company that believes in building the future and we are looking for growth minded, unconventional thinkers, developers and builders to join the team.

 

You will thrive here if: 

You can operate in a fast paced, dynamic environment

You nerd out about AI, how it can be applied, or how you can learn more about it (don’t worry we’ll help)

You believe data-led decision making is the norm

You see feedback or failure as motivation to learn and to grow 

You relate to our core principles and want to work with experts in their respective fields

The Content Strategist will develop content strategies that satisfy customers, business needs, and build brand for LivePerson. You will devise and make improvements to best practices, processes, and tools used for content ideation, generation, presentation, distribution, and measurement. As a content strategist, you will act as an Editor in Chief by setting guidelines and coaching others throughout the company to create high-quality, engaging content that delivers results. You will be joining the marketing team in the creative and content group, which is charged with transforming LivePerson's customer experience. You will strategize the development of a wide range of content such as infographics, whitepapers, videos, webinars, emails, newsletters, web pages, print collateral, and more. Your content strategy will help acquire new leads, educate prospects, win new business, upsell and cross-sell solutions, and win loyalty from customers.

In this role you will:

  • Build and execute a content strategy for LivePerson.
  • Conduct content inventories and audits to identify current content and future content needs.
  • Develop customer-focused digital content solutions that support brand objectives and user goals.
  • For content incorporate best practices for search engine optimization and analytics.
  • Conduct strategic content assessments (qualitative and quantitative) to identify content opportunities to support the business and customers' needs.
  • You will leverage data analysis, user research, and content audits to inform your content strategy decisions.
  • You will develop content guidelines that support customer needs, business objectives, content lifecycle management, and enterprise content strategy.
  • Work cross functionally with teams like product, engineering and sales to create, review, and gain consensus around strategies.
  • Champion content strategy to our internal stakeholders.
  • Map all content needs against the customer lifecycle.
  • Develop content strategy for our new products and services.
  • Ideate and develop a content schedule for whitepapers, webinars, infographics, blogs, landing pages, videos, etc. to engage our target audiences.
  • Develop content strategy to support marketing campaigns.
  • Establish workflow for requesting, creating, editing, publishing, repurposing and retiring content.

 

Your qualifications are: 

  • At least 8+ years of experience in online content strategy.
  • Strong communicator able to synthesize and communicate content strategy among internal and external stakeholders.
  • Strong collaboration and personal leadership skills with ability to drive cross-functional projects forward.
  • Ability to leverage data analysis, user research, benchmarking, and content audits to facilitate content decisions and deployment.
  • You must be able to synthesize information from multiple sources and come up with content strategy.
  • Ability to perform detailed content analysis and gap analysis with supporting documentation.
  • Strong time management and attention to detail.
  • Experience in the development of content inventories and taxonomies.
  • Understanding of SEO best practices, and ability to train others on SEO best practices.
  • 3+ years of writing experience for website and marketing.
  • Bachelor's degree in English, Journalism, Technical Writing, Communications or comparable professional experience.

 

Why you’ll love working here:

LivePerson was named to FastCompany’s World’s most innovative companies of 2020 list for the Artificial Intelligence category. We offer amazing colleagues along with opportunities to push your own limits to grow. We embrace invention and experimentation. Most importantly, you’ll have an ability to make an impact at work and at brands across the globe as we build the future with trusted Conversational AI together.

At LivePerson, people from diverse backgrounds come together to do their best work and be their authentic selves. We are proud to be an equal opportunity employer. 

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

This job has closed but is shown for context on data science work at LivePerson.
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