Treasury Prime

San Francisco
2-10 employees
Banking as a Service BaaS technology that connects banks and fintechs through an API. Embedded finance to get to market fast…

Content Strategist

Content Strategist

About Treasury Prime

Treasury Prime is the leading Banking as a Service (BaaS) company that connects banks and fintechs through an API so developers can start building in minutes and launch in days. Treasury Prime’s full integration into core banking systems gives developers access to a wide range of banking services from opening accounts to making payments to issuing cards. Treasury Prime is backed by Deciens Capital, Nyca Partners, QED Investors, SaaStr Fund, Susa Ventures, and Y Combinator.

Position Overview

We’re expanding our marketing team and we’re looking for a senior-level content strategist. You know how to get people excited about Treasury Prime and can help them navigate the customer journey with educational as well as product- and company-specific content. You know how to take complicated ideas and translate them into jargon-free, approachable pieces. You have experience working on brand, product, data-driven growth marketing, and go-to-market campaigns alike. You get excited about analyzing the customer journey and developing inspired ideas for new content and are even more passionate about measuring the impact of your program.

Key Responsibilities

  • Guide content strategy for lifecycle campaigns, experiments, and programs to ensure there’s consistency with every touchpoint

  • Conduct online and primary research with in-house and external subject matter experts to understand key market trends, challenges, and opportunities that can be used to differentiate Treasury Prime with our target market

  • Write impactful copy that drives action and performance that align with Treasury Prime’s brand and product messages

  • Build all forms of content, ranging from whitepapers, ebooks, and case studies to infographics, webinars, newsletters, blogs, emails, and website content, that reflect Treasury Prime’s brand voice as an industry leader

  • Partner with key internal stakeholders including C-Level, PR, Demand Gen, Developer Relations, Customer Success, Sales, and Product to ensure alignment

  • Support Treasury Prime’s SEO strategy

  • Measure and analyze content effectiveness for each content channel

Key Skills

  • Excellent writer with 7+ years of writing experience at an agency or in-house 

  • Experience creating content for a business and technical personas

  • Analytic rigor with the ability to breakdown complex concepts into compelling storylines

  • Superior editorial, communications, and project management skills as well as exceptional attention to quality and detail

  • Strategic mindset who thinks out-of-the-box for ways to continually differentiate and stay ahead of market trends

  • A self-starter with the passion and ability to work well in a fast-paced, rapidly changing environment and under tight deadlines

  • Ability to be detailed in your execution but flexible in your approach

  • Ability to push a brand forward with fresh, evolving, creative ideas

  • Experience in a B2B start-up environment

  • Previous experience in the fintech and finance industry is a plus!

While these are not hard requirements for the job, the best candidates will meet many of these criteria. We look forward to hearing from you!

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