Crypto User Acquisition Manager

Crypto User Acquisition Manager

Wealthsimple is on a mission to help everyone achieve financial freedom, no matter who they are or how much they have. Using smart technology, Wealthsimple takes financial services that are often confusing, opaque and expensive and makes them simple, transparent, and low-cost. We're the company behind some of Canada's leading digital financial products, and are growing faster than ever.

Our team is reimagining what it means to manage your money. Smart, high-performing team members will challenge you to learn and grow every day. We value great work and great ideas — not ego. We're looking for talented people who love a fast-paced environment, and want to ship often and make an impact with groundbreaking ideas.

We’re a remote-first team and output is more important than face time, so where you choose to work is up to you — as long as you have internet access, you can work from anywhere in Canada. Be a part of our Canadian success story and help shape the financial future of millions — join us! Read our Culture Manual and learn more about how we work.

At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know.

About the team:
We are looking for a Crypto User Acquisition Manager to join our team and help us bring our Wealthsimple Crypto product to millions of new customers in Canada. Our acquisition team is comprised of growth veterans, with experience at fast-growing startups, consumer mobile apps or other financial services.

Crypto is a fast-paced environment, where constant change is the norm. Our ideal candidate is interested in all things DeFi (decentralized finance), likes to experiment with new crypto apps, but also knows how to explain what an NFT is to their friends & family in simple terms.

In this role, you will have the opportunity to:

    • Create, prioritize & execute on a crypto user acquisition roadmap across marketing channels
    • Manage all online performance marketing efforts; with a focus on driving new user acquisition and engagement
    • Partner with our internal ads creative team to scope and develop new creatives to support performance efforts
    • Conceptualize, execute and measure A/B tests to prove out hypotheses and recommend optimizations
    • Identify opportunities for campaign optimization - keyword expansion, new affiliate partners, smart bidding, creatives, ad copies and landing pages - and execute them
    • Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics
    • Communicate performance and opportunities throughout the organization with frequent analysis and key metrics using both internal tracking systems and publisher platforms
    • Evaluate and advise on the use of new technologies, benchmarking trends and competitor data to stay at the forefront of of digital marketing

Skills we’re looking for:

    • 3+ years of hands on experience in paid acquisition with detailed experience in some paid channels and a track record of learning other paid channels quickly
    • Interest and/or experience in the Crypto industry
    • Meticulous attention to detail in execution and a self-starting mentality
    • Excellent quantitative and data analysis skills with extensive Excel/Google Sheets knowledge
    • Hustle is essential. Executing quickly to allow for continual iteration is a core strength of our team
    • Ability to thrive ina fast-changing, fast-moving, scrappy startup environment
    • Excited to help shaping our performance marketing strategy while also being an individual contributor focusing on execution and optimization of our digital campaigns
    • Exceptional critical thinking, problem-solving, decision-making and communication skills
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