Sketch

Eindhoven, Netherlands
51-200 employees
Create, prototype, collaborate, and bring your ideas to life with the design platform used by over one million people.

Demand Generation Lead

Demand Generation Lead

Do you want to help us build and scale the original disruptor in digital design? Sketch is where 1000s of design teams, in 100+ countries, create their best products every day. We're looking for a Demand Generation Lead. In this position, you will:
Lead our multi-channel demand generation strategy and drive key business metrics, both for our product-led / self-serve funnel and higher-touch sales models
Define, initiate and manage the development of lead generation programs to drive trial, conversion, and adoption, reporting to our Head of Sales

Responsibilities:

    • Drive our strategy and be accountable for lead nurturing programs to engage new and existing customer personas in established accounts and net-new prospects in greenfield accounts
    • Build a pipeline and execute our go-to-market strategy
    • Implement campaigns across key customer personas
    • Drive effective program execution & alignment across marketing, product, and sales teams
    • Evolve and implement our strategy to operationalize and scale ABM
    • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline and ARR
    • Be accountable for the qualified pipeline in form of PQLs, MQLs, SALs, Opportunities, and other metrics

Requirements:

    • Experience with and commitment to a product-led, self-serve model
    • Proven track record of successfully launching and managing effective marketing campaigns with clear ROI focused metrics and quantifiable results
    • CRM expertise, preferably with HubSpot: you know how to drive reporting rigor and implement the scalable process with minimal friction
    • Minimum 5 years professional experience with 2+ years across demand generation, growth, and sales or marketing operations
    • Ability to gather and use data to inform decision-making and persuade others
    • Our team works remotely and communicates mostly using text, so you must work effectively in an unstructured environment
    • Excellent communication skills and written English
Even if you're not able to tick all of these boxes, we would still love to hear from you.
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