New York, NY
201-500 employees
AlphaSense finds information on companies, data and themes from within millions of research documents in seconds, all with ONE simple search.

Demand Generation Manager

Demand Generation Manager

This job has closed but is shown for context on data science work at AlphaSense.

Location: New York, NY or Anywhere in US (Remote)

About AlphaSense: 

AlphaSense is a search engine for market intelligence that transforms how decisions are made by the world’s leading corporations and financial institutions. Leveraging AI and NLP technology, AlphaSense enables knowledge professionals to extract insights in seconds from thousands of disparate data sources, including company filings, event transcripts, news and trade journals, and equity research. Founded in 2011 and backed by investors including Innovation Endeavors and Soros Fund Management, AlphaSense is on a mission to empower organizations to make data-driven decisions with confidence.

About the Team:

AlphaSense Marketing is a revenue and pipeline focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, and events. At our core, we’re here to support AlphaSense’s growth, which we do by contributing to pipeline and revenue; developing a brand that’s widely known to the markets we serve; and encouraging user engagement both within our product and with our brand.  

About the Role: 

Our next Demand Generation Manager will lead planning, execution, and measurement of multichannel campaigns that drive marketing sourced pipeline and revenue. As AlphaSense grows, we need to engage our audience with inspiring content that considers where they are in their buyer’s journey and sets our Sales team up for success. We’re looking for someone to help us build a world-class demand gen engine with high velocity, predictability, and potential for scale.

Who You Are:

  • A skilled marketing professional with a proven track record of building programs using marketing automation platforms (preferably Marketo) and Salesforce to generate pipeline.
  • A data-driven marketer who can report on attribution metrics including pipeline, revenue, and overall campaign success.
  • A strong communicator with the ability to write copy that is clear, concise, and actionable.
  • An effective collaborator who can partner with internal Marketing and Sales teams, as well as external stakeholders.
  • You have a deep understanding of key B2B demand gen channels such as email, web, digital, direct mail, events, or ABM (Account Based Marketing).

What You’ll Do:

  • Plan and execute end-to-end demand generation campaigns including email nurture, webinars, events, paid media, and sponsored programs.
  • Accelerate sales activity for our inbound SDRs by delivering high volume, quality leads. 
  • Manage agency and contractor relationships for paid programs such as sponsored emails, sponsored webinars, virtual events, and digital advertising campaigns.
  • Optimize relentlessly to ensure that we’re maximizing the revenue opportunity from every marketing dollar spent. 
  • Collaborate with content marketing to align on core messaging, personas, audiences, and content themes.
  • Support the selection and implementation of exciting new marketing technologies as our team continues to grow.
This job has closed but is shown for context on data science work at AlphaSense.
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