A Little Bit About Us:
Balto was founded to redefine how humans and machines work together to optimize human communication, and we're just scratching the surface. If you're excited by the opportunity to join a dynamic team initiating a technological revolution in Real-Time Guidance, Balto is for you.
More than just a company, Balto is a community, a community committed to empowering each of our members and serving our community. This mission is at the heart of our organization. As a Demand Generation Manager, you will be perpetuating this mission by fueling the demand gen engine that drives revenue by formulating and executing strategies like paid campaigns, ABX, webinars, and your creative initiatives.
Balto's Real-Time Guidance understands phone conversations and tells people what to say, live in their conversations. In 2018, Balto guided fewer than 1 million conversations; today, Balto has guided over 50 million conversations (we celebrated with cake). By the end of this year, Balto will guide over 200M conversations.
Real-time Guidance is a brand new product category, and Balto is leading the pack. We're making sure that humans understand each other - the opportunities are endless.
Balto's customers, including name-brand retailers and Fortune 500s, use Balto's real-time guidance technology to scale "perfect" to thousands of sales and service agents with the push of a button and get immediate insight into what's working on their phone calls and what's not.
But enough about us, let's talk about you!
Here's What a Demand Generation Manager Does
“Marketing works way better at creating revenue when you stay disciplined in creating DEMAND, not leads.”
— Chris Walker
Your mission will manage paid campaigns and other high growth opportunities that drive SQOs (sales qualified opportunities) tied to business results.
So what does it take to fulfill this crucial role?
We're looking for a creative and driven marketing expert passionate about creating, owning, and operating strategic initiatives designed to improve Balto's brand visibility and create opportunities for new business. You might be an excellent fit for the role if you have an eye for analytics, easily recognize areas of improvement, are invigorated by testing new ideas, have a deep understanding of the B2B SaaS market, and love the world of marketing.
What kinds of responsibilities might you take on?
Skills and Requirements
We have plenty of benefits. Baltonians rave about these the most.
Start with gratitude: Stay humble, recognize others, and make the most of everything.
Always be growing: Never stop learning. Be a force of growth for yourself and others.
Leadership is Ownership: See the problem. Do the solution. Own the result.
We have all kinds of people, including musicians, chefs, painters, gear heads, gardeners, philosophers, gamers, movie buffs, woodworkers, and polo players. And at least one aspiring hockey player... we'll see.
You can read more about their experiences here and here.
Baltonians say things like:
Is Balto named after that Cartoon Dog?
Well, kind of - that cartoon dog was actually named after a real dog. Balto successfully guided his pack through a harrowing journey across Nome, Alaska, in 1925 to deliver medicine to the ice-locked town. We liked the metaphor: our technology guides people to be successful throughout their conversations, scouting ahead and providing helpful support. Just like in 1925, a human is still in charge, but humans (and dogs) are always better off with a companion.
Fun Fact: After his journey, Balto was recognized as a hero with a commemorative statue in Central Park. We've visited, and he looked like this.
Please share the role with your friends. Don't worry; you won't compete for the position; we're happy to hire two (or more) candidates. The door is always open for great people.