Instructure

Salt Lake City, UT
1,001-5,000 employees
Instructure is helping people grow from the first day of school to the last day of work.

Demand Generation Marketing Intern

Demand Generation Marketing Intern

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their educations and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

The Demand Generation Marketing Intern will be partnered with the North America demand generation team to help execute multi-channel, multi-touch programs that create new sales pipeline, improve win rates and increase sales velocity. You will have an opportunity to partner with senior sales leaders to understand the strategic priorities for different territories and segments. This is a highly collaborative role that will give you direct access and opportunity to learn from teams across marketing including, revenue operations, lead development, corporate and product marketing. 

Responsibilities/Role:

    • Aid in the execution of measurable demand creation and pipeline acceleration programs that predictably create quality pipeline and and convert it to bookings
    • Work with website resources and digital channel managers to ensure a best-in-class web/digital experience, with best-in-class engagement and conversion rates
    • Proactively engage with sales to determine sales needs and work with marketing resources to develop training and content to enable sales to execute appropriate tactics
    • Manage and adhere to budgets

Education/Experience:

    • Pursuing a Bachelor’s degree preferably in Marketing, Information Systems, Business Analytics, or a related field preferred
    • Preferred Experience:
    • 6 months to 1+ years of marketing experience 
    • General understanding of B2B lead-to-revenue demand funnels and reporting
    • Experience using any type of project management or analytics programs 
    • History of budget management and logistics coordination
    • An interest in a career in marketing

Skills/Behavior:

    • Planning/project management—highly organized; Can juggle multiple projects and balance priorities
    • Leadership and initiative to drive business objectives—self-starter
    • Ability to understand decision impact on other areas of the business 
    • Strong oral/written communications skills 
    • Strong consultative approach in order to effectively engage with sales
    • Excellent communicator with proven ability to clearly convey ideas 
    • Team player with cross-functional project leadership skills
We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

All Instructure employees are required to successfully pass a background check upon being hired.
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