Developer Product Marketing Manager

Developer Product Marketing Manager

dbt Labs was founded in 2016 to empower analysts to create and disseminate organizational knowledge. Since then, we’ve grown to become one of the most respected brands in the analytics industry, with adoption of dbt 3x-ing every year since founding.

Much of our success can be attributed to an incredibly active community of over 18,000 data practitioners helping to build and evangelize dbt. We're looking for someone from this community who’s excited to bring those conversations to new audiences around the world.

As a Developer Product Marketing Manager, you will own the full product-led-growth motion for self-service dbt Labs products. You'll leverage deep user empathy to draft messaging that makes product and feature value incredibly obvious to key user groups. You'll be the first to experiment with beta releases, using first-hand experience to build compelling assets (blogs, videos, webinars) that drive awareness and adoption of key features. You'll even use dbt to assess adoption metrics (who is using what, when, and how) to shape future pricing, packaging, and product roadmaps. In other words, you'll have deep influence and authority over all the things needed to get dbt Cloud into the hands of other analytics engineers like yourself.

Why pursue a career in product marketing?

If you're fanatical about dbt, but don't have a lick of marketing experience, you're still well on your way towards becoming an excellent dbt product marketer. That's because the job of a PMM doesn't begin with an announcement blog, it ends with one. PMMs work cross-functionally to define user personas, shape positioning, build packaging, inform product roadmap, and ensure the right information gets to the right person, at the right time. Bogomil Balkansky describes the ideal PMM as someone that just has "the right mindset, and the right functional skill set."

And while the cross-functional nature of this role is why PMM is often called the "glue" between several teams, I think it's more accurate to think of it as the electricity between each. Great PMMs don't close a gap between product, sales, and marketing, they power all by surfacing new insights about target audiences, and making those insights actionable.

Who we are

At dbt Labs, we have developed strong opinions on how companies should practice analytics.

Specifically, we believe that:
-> Code, not graphical user interfaces, is the best abstraction to express complex analytic logic
-> Data analysts should adopt similar practices and tools to software developers
-> Critical analytics infrastructure should be controlled by its users as open-source software
-> Analytic code itself — not just analytics tools — will increasingly be open source

It turns out that a lot of other people believe this too! Over the course of the past several years we've built a community of over 18,000 data professionals and 5,000 companies who use our frameworks, products, and workflows to conduct analytics. Our user list includes Monzo, GitLab, Snowflake, Hubspot, the ACLU, Amazon, JetBlue, and many more. Our product, dbt (, has come to be synonymous with the practice of analytics engineering, defining an entire industry. We’re backed by top investors including Andreessen Horowitz and Sequoia Capital, recently raising our series C - read the announcement here.

In this role, you can expect to:

    • Define, and continually re-define our self-service persona to answer critical questions about who is signing up, and why
    • Own the full launch process for new dbt Cloud features with the goal of driving awareness, adoption, and expansion for key end-user segments
    • Own the onboarding experience for self-service products to ensure users of all technical ability feel enabled and continually supported
    • Author technical and thought leadership content, record videos, and host webinars that drive awareness and understanding of key product features
    • Represent dbt at virtual and field marketing events as well as relevant industry conferences
    • Work with the dbt Labs product and community teams to create successful positioning, packaging, and pricing for self-service products and services

You are a good fit if you have:

    • 1-3 years experience as an end-user of dbt
    • Expert knowledge of the modern data stack including BI and data integration technologies
    • Excellent collaboration skills, with an understanding that your success is dependent on the success of others
    • Strong communication skills, with a proven ability to explain complex concepts in a way that resonates with audiences of all technical ability
    • Strong project management skills, with the ability to manage product launch tasks, communicate progress, and ensure timely delivery
    • Experience with BI and data integration technologies, with a clear understanding of how dbt works with each
    • A passion for open source solutions in the data space; you use and might even contribute to more than one project
    • An appetite for staying ahead of a rapidly changing market landscape, and an interest in writing about these learnings

You'll have an edge if you have:

    • Experience as a data analyst or data engineer
    • Authored and published blogs, videos, or other content that speaks to the benefits of dbt
    • Experience presenting publicly about dbt and/or other players in the modern data stack
    • Experience professionally recommending and implementing dbt for data team clients
    • Active membership in the dbt Slack community; you may not have the answer to every question, but you seek to help whenever possible
    • Familiarity with legacy transformation solutions like Boomi, Talend, and Informatica
    • Experience working cross-functionally with sales, marketing, and product teams

Compensation & Benefits

    • Salary: $100-$140
    • Equity Stake
    • Benefits: Unlimited vacation, 401k w/ 3% guaranteed contribution, excellent healthcare, and paid parental leave
Candidates can expect the interview process to follow the schedule below:
- Phone Screen, Lauren Craigie (Hiring manager)
- Task that demonstrates experience & communication skills
- Task Check-in:
- Anna Filippova, Director of Community
- Jeremy Cohen, dbt Core Product Manager
- Department Interview with Janessa Lantz, Director of Marketing
- Final Interview with Tristan Handy, CEO - values
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