Terakeet

Syracuse, NY
201-500 employees
Organic search technologies for the Fortune 1000.

Digital Content Specialist (Financial Services)

Digital Content Specialist (Financial Services)

This job has closed but is shown for context on data science work at Terakeet.

About Terakeet

Terakeet is an enterprise search engine optimization company that leverages 20+ years of expertise and our best-in-class proprietary technology to earn significant organic search engine visibility and brand reputation protection for Fortune 500 companies and other global brands.

Summary

We are looking for a Digital Content Specialist with expertise writing in the Financial Services space. The Digital Content Specialist produces and procures content for various online outlets to support customer deliverables. The Digital Content Specialist reports directly to the Digital Content Manager and indirectly to the Project Manager(s) of his/her/their respective customer team(s).

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions:

  • Creates organic SEO–focused content strategies for brands and/or individuals in a variety of industries.
  • Produces or procures content for various online outlets such as blogs, websites, and social media as needed to support customer deliverables.
  • Creates topical recommendations, article outlines, and/or optimizes customer content to capitalize on content opportunities identified by performing keyword research, competitor analysis, content mapping, and other types of content analysis. 
  • Analyzes content for consistency, accuracy, adherence to style and brand standards, and user experience implications.
  • Revises, edits, and proofreads creative content as needed.
  • Stays current on digital marketing best practices and techniques for creating effective and engaging web content.

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. 

Preferred Education, Experience, and Skills

  • Experience writing in the financial services space required. Please see our general Digital Content Specialist job post if you're missing this piece.
  • Two or more years of professional work experience in a related role.
  • Bachelor’s degree in Marketing, Journalism, Communications, English, Public Relations or related field.
  • Excellent grammar, writing, copy-editing and communication skills, including the ability to adapt writing style to appeal to different audiences and adhere to established brand voices.
  • Previous experience in writing for the web.
  • Natural curiosity, strong research skills and enthusiasm for learning about new topics.
  • Familiarity with SEO and analytics reporting tools, to aid in content strategy and creation.
  • Basic HTML coding ability and understanding of WordPress and other content management system (CMS) platforms.
  • A deep understanding of how content can drive cross-channel business value.
  • Strong critical thinking skills.

EEO Statement

Terakeet provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. 

This job has closed but is shown for context on data science work at Terakeet.
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