Emburse

Los Angeles
501-1,000 employees
Emburse provides finance technologies and innovation that humanize work

Digital Marketing Manager

Digital Marketing Manager

At Emburse our mission is to help make our users’ lives -- and their businesses – better. We are dramatically transforming how organizations manage corporate expenses and invoices. We humanize work by automating manual tasks and saving users’ time, so they can focus on what matters most -- their family, community, or more rewarding work. We help CFO's give their employees a simple and amazing experience while ensuring compliance and reducing costs. Our solutions are tailored for companies from start-ups to enterprises. We have more than 16,000 clients and 9 million users globally.

Emburse has offices across North America, including Los Angeles, Montreal, Portland (ME), San Diego, San Francisco, and Toronto, as well as locations in the UK, Germany, Spain, and Australia.

Our core values - Sincerity, Empathy, Empowerment, Individuality, and Teamwork - reflect who we are as a company. They are central to the decisions we make and the interactions we have with our teams, customers, and partners. As a people-focused company, we are seeking candidates who align with our values.

Emburse is a proud recipient of a 2020 Tech Cares Award from TrustRadius and a 2020 IDC SaaS CSAT Award for Travel and Expense. These awards celebrate companies that have gone above and beyond to provide their communities, clients, and front-line workers with support during the COVID-19 pandemic. We are a people-first company, and this award is a testament to our mission to humanize work.

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We are looking for a strategic, driven, and creative marketing mind to join our team and own all of our prospect-facing digital marketing efforts through the buyer’s journey. Reporting to the sr. director, marketing, the digital marketing manager will be responsible for overseeing all online demand generation programs for Emburse in North America. This includes, but is not limited to, channels and tactics such as SEO, CRO, landing page optimization, SEM (AdWords), paid social, third-party review sites, and more. This position will play a lead role in expanding our paid landscape, regularly optimizing our existing and upcoming channels, and evolving our brand outreach. In this role, you will be working closely with other marketing managers on events and webinars, email marketing, BDR outreach, content marketing, and business partnerships.

What You'll Do:

    • Lead digital marketing planning and execution for three business segments (SMB, Corporate, and Enterprise) against specific MQL, MQA, pipeline, and revenue goals
    • Strategize, execute, and measure all paid search, search ads, social ads, banner and display ads, etc.
    • Own the strategy for all on-page SEO, landing page optimization, and conversion-rate optimization
    • Work collaboratively with other marketing team members and the BD team on evolving our email nurture strategy and full-funnel prospect outreach
    • Be the co-point person for paid vendors to create and facilitate marketing initiatives, including partner webinars, email blasts, and online ads
    • Create and organize calendars, deliverables, and program documentation
    • Play a role in evolving our technology stack, discovering new opportunities for us to reach prospective customers
    • Work closely with Sales on feedback, collaboration, and education
    • #LI_REMOTE
      #LI-LH1

What We're Looking For:

    •  Have 5+ years of experience in marketing
    • Have proven experience creating, managing, and optimizing marketing programs resulting in new business and positive ROI
    • Have a strong history of B2B (preferably SaaS) marketing experience
    • Have working knowledge of all Google platforms, including AdWords and Analytics
    • Have working knowledge of Salesforce and marketing automation (Marketo preferred)
    • Demonstrated ability to shift marketing messaging, tactics, and strategy for small, medium, and enterprise-sized companies
    • Have strong analytical and critical thinking skills
    • Work collaboratively and respectfully with other team members, regardless of position
    • Have strong oral and written communications skills
    • Enjoy learning and growing in new environments
    • Be open to learning through failure
    • Experience working directly with Sales
Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment.
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