Director, Degree & Credential Recruitment

Director, Degree & Credential Recruitment

Coursera is a leading online learning platform for higher education, where 76 million learners from around the world come to learn skills of the future. More than 200 of the world’s top universities and industry educators partner with Coursera to offer courses, Specializations, certificates, and degree programs. Thousands of companies trust the company’s enterprise platform Coursera for Business to transform their talent. Coursera for Government equips government employees and citizens with in-demand skills to build a competitive workforce. Coursera for Campus empowers any university to offer high-quality, job-relevant online education to students, alumni, faculty, and staff. Coursera is backed by leading investors that include Kleiner Perkins, New Enterprise Associates, Learn Capital, and SEEK Group.

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives. 


Responsibilities

    • Set the vision and strategy for Coursera’s marketing and recruiting efforts for Online  Degrees, Certificates, and individual courses
    • Lead, attract, and retain a high performing team of marketing leaders, managers, and enrollment advisors
    • Own ambitious yearly growth targets for online degree and certificate student recruitment at industry-low acquisition cost, to deliver high quality student cohorts to our partners and affordable high quality learning to our students
    • Be a knowledge expert for global higher education marketing and recruiting - both for industry best practices and for Coursera’s unique model 
    • Collaborate with and influence key decisions with cross-functional partners in Data Science, Product, Partnerships, and Services to drive major improvements in Coursera’s unique marketing system and company-wide results
    • Improve team efficiency and leverage as our degree and certificate marketing efforts scale around the world

Basic Qualifications

    • 10+ years experience in marketing and recruitment, with experience managing full cycle student recruitment and enrollment for multiple online degrees and/or certificate programs, either at an institution of higher education or a company supporting higher education
    • Track record of owning and delivering on recruitment targets
    • Demonstrated experience building and managing a high performing and diverse team of marketers and/or enrollment professionals
    • Background in student enrollment compliance in higher education marketing and student acquisition
    • Analytical skills and experience with marketing and CRM tools to support full cycle student recruitment

Preferred Qualifications

    • Work experience both within an institution of higher education managing online programs and/or Online Program Management company or related ed tech company
    • Built and led high performing 20+ person teams
    • Expert at understanding and defining target audience segments and unique value propositions for diverse educational offerings
    • Experience in marketing and recruiting for degree programs on a global scale, for university programs and students located both in and outside the United States
    • Thrives in high growth and innovation-rich environments. 
    • Experience with innovative models and sales automation strategies.
    • Excellent partnership and communication skills at an executive level
    • Passion for improving access to education on a global scale
    • Experience communicating at an executive level
Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.

Please review our CCPA Applicant Notice here.
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