Director, Demand Geneneration International

Director, Demand Geneneration International

This job has closed but is shown for context on data science work at Udacity.

Udacity's mission is to train the world’s workforce in the careers of the future. We partner with leading companies to learn how technology is transforming industries, then teach the critical tech skills that individuals need for new and better jobs, and companies are looking for in their workforce.  With Nanodegree programs ranging from AI and Azure to Data Science, Robotic Process Automation, and Cybersecurity, our online training platform helps even the busiest learners prepare themselves for the most in-demand tech roles. 

Udacity's unique learning model of real-world projects and experts and mentors available 24/7 enables an unprecedented degree of engagement with our students, and we are with them through every step of their learning journey—from the first moment a marketing team member might answer a question, to the penultimate moment when a career team member receives word that a graduate has gotten a new job. Always putting Students First guides us as we continue our mission to bring the highest quality learning possible, to as many learners as we can possibly reach.

Students First - Better Together - Entrepreneurial - Data Driven - Candid and Direct - A Meritocracy

The Director of Enterprise Demand Generation will lead the overall strategy to help scale our demand gen efforts for Udacity’s rapidly growing international Enterprise business. This person will be responsible for driving integrated global campaigns and delivering world-class content that drives interest from our target accounts and prospects.

Responsibilities:

  • Partner with GTM teams to build integrated marketing campaigns that drive revenue and pipeline.
  • Plan and execute an ABM strategy to engage the buying committee at target accounts throughout the entire customer journey.
  • Own all the key demand generation channels, including webinars, direct mail, content syndication, advertising, events, and field marketing.
  • Manage the demand generation budget and optimize spend on top-performing channels to hit pipeline goals
  • Create relevant and compelling content for target audiences and build the distribution strategy across the most effective channels to meet your goals
  • Oversee the execution of LinkedIn, Facebook, digital marketing (search + display), email, programmatic content and landing page/funnel optimization -- particularly to the UK, France, and Germany regions
  • Define KPIs, create pipeline forecasts, and provide recommendations to increase campaign effectiveness
  • Test landing pages and emails to improve conversion rates
  • Focus on sales enablement programs to ensure that SDR follow-up to all campaign activity is prioritized by target account, persona, and intent score 
  • Work closely with regional sales teams to build, tailor, and extend our campaigns to reach industry verticals and segments

What we value:

  • Established experience (7+ years) successfully building a demand gen program for a SaaS or similar enterprise business focused on selling to the Global 2000
  • Metrics-driven professional that can also write and optimize copy and design
  • Experience with defining and managing a lead nurturing program
  • Deep expertise in marketing analytics (e.g. conversion rates, cost per lead, CAC, CPA, etc.)
  • Excellent written communication skills, able to convey complex ideas in a way that is easy to consume
  • Enthusiastic problem-solver who can think creatively and excel in a fast-paced environment with shifting priorities
  • Comfort with converting content into actionable briefs and marketing campaigns that have large, complex sales cycles
  • Team-oriented disposition with ability to facilitate and own cross-functional collaboration
  • Highly organized and proficient at managing multiple projects at the same time
  • Proficiency with Salesforce, Marketo, and Bizible
  • Hands-on ABM experience with Demandbase, 6Sense, Terminus, or another ABM vendor

Udacity is committed to creating economic empowerment and a more diverse and equitable world. We have partnered with AT&T, Google, Lyft, Microsoft, Accenture and more to provide over 22,000 scholarships this year to those from communities under-represented in tech.

 
To ensure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, color, religion, sex, gender, gender identity or expression, sexual orientation, marital status, national origin, ancestry, disability, medical condition (including genetic information), age, veteran status or military status, denial of pregnancy disability leave or reasonable accommodation.
 
This job has closed but is shown for context on data science work at Udacity.
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