Director, EMEA PR and Consumer Communications

Director, EMEA PR and Consumer Communications

About Calm

We have a simple mission at Calm: To make the world a happier and healthier place. The heart of Calm is digital but the brand is expanding offline into a variety of products and services that bring more peace, clarity and perspective into people’s busy lives. Calm is passionate about helping people take care of their minds and we believe that Calm can become one of the most valuable and meaningful brands in the world. 

  • Improving Concentration and Awareness
  • Reducing Anxiety
  • Improving Memory and Creativity
  • Higher EQ
  • Increasing Happiness
  • Getting Better Sleep

Calm is the #1 consumer brand for digital health, with over 90 million downloads (100K new per day). We weren named Apple’s App of the Year and the world’s first mental health unicorn. Inc. 5000 cited Calm as the 19th Fastest Growing Private Company in America and we were voted the ‘World’s Happiest App’ by the Center for Humane Technology. 

Check out the Calm Careers Page to learn more about the mission, our values, and hear personal stories from our employees. 

Calm was co-founded by Alex Tew (Million Dollar Homepage) and Michael Acton Smith (Mind Candy, Moshi Monsters, Firebox).

About the Role

Mental Health is Health. Our mission at Calm is to make the world a happier, healthier place.

At Calm we are dedicated to bringing mental health content to the entire world. As such, we’re expanding our team globally and are hiring a Director, EMEA PR and Consumer Communications as one of our first leadership roles in-market. In this role you’ll be responsible for building the overall EMEA PR and consumer communications strategy and building the team across EMEA who will bring our messages and campaigns to life. The ideal candidate will be a proven PR/Communications executive who leverages their expertise to build relationships with reporters and press outlets, develops strategic campaigns that bring awareness, engagement, and brand love to Calm, and finds unique ways to bring our message to the entire EMEA market. Along with campaign development, you’ll build a team and provide strategic advice, insights, and guidance to the entire company as it relates to building our brand and presence in EMEA. 

As one of the first executives to be hired in-market, you will also establish Calm as a destination for talented professionals and coach/guide the people we add to the team.We have a remote-first approach to working which gives you flexibility to spend time in-market with talent, agencies, and consumers. 

You will also be working closely with the Content and Product teams and influencing Calm’s co-founders/CEOs, Management Team, and functional leaders. In addition to PR/Communications expertise, the ideal candidate needs to have a passion for the mental wellness and well-being space and a deep understanding of Calm’s mission in order to operate as a strategic thought partner and successfully guide our global consumer messaging.

You must be a succinct communicator who takes a creative approach to PR and consumer communications. You know how to effectively prioritize the most important consumer messages by leveraging your team, agencies, and consumer insights to drive awareness and, ultimately, consumer acquisition and engagement. 


  • 10+ years of PR and consumer communications experience 
  • Exceptional writing and story-telling skills
  • Global media contacts
  • Deep experience building and scaling a cross-regional, multi-disciplinary team
  • Ideal (but not required) experience with public policy and government relations  
  • Experience coaching and influencing the senior-most levels of an organization - while respecting everyone at every level of the business
  • IQ/EQ balance that allows you to use data to inform your decisions and the insight to create deep connections across the business to get the job done
  • Proven experience and passion for developing consumer communications that engage current and existing consumers
  • Critical thinker who is comfortable with ambiguity 
  • Great interpersonal and communication skills, including public speaking in various formats
  • Proven leader, motivator, who is unafraid to roll-up sleeves and "lead from the front”


  • Build and lead a world-class PR and consumer communications team, reputation, and messaging
  • Successful high-impact media placements
  • Coach and influence Calm’s co-founders/co-CEOs and Management Team on how to be effective communicators and spokespeople for Calm
  • Broaden the global awareness of mental wellness and Calm as its leading player
  • Develop and execute proactive and reactive communications programs regarding issues and litigation when necessary
  • Develop strong cross-functional partnerships across the organization
  • Building and communicating strategic insights about our global consumer base throughout Calm to educate our internal audience about what our core consumers are looking for 


  • Competitive salary and equity
  • “Take the time you need” approach to time off 
  • Home office stipend 
  • Supportive wellbeing benefits 
  • Commuter benefits
  • Remote-first environment that allows you to work flexibly
  • Opportunity to build a brand that makes the world happier and healthier
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