Director, Field Marketing: Americas
Consumers have never been as connected and enabled as they are right now. Sprinklr empowers the world’s largest brands to be human@scale. We do this with a single, unified, AI platform that’s been relentlessly fine tuned for over a decade to analyze billions of human expressions on virtually any current or future modern digital channel. All the unstructured likes, loves, loathes, desires, and critiques, wherever they exist, are known, understood and prioritized into a real-life picture of a person’s needs and preferences. If you’re ready to take on big challenges and drive big, bold goals - you may have found your next new adventure!
We have a great opportunity for a highly motivated, sales-focused marketing leader for the Americas. The Director, Field Marketing position is responsible for building and leading a team of Field Marketers for the Americas sales region. A strong candidate has a proven understanding of sales-focused marketing with experience in ABM, audience marketing and industry marketing. They enjoy working in a highly collaborative environment, hand-in-hand with sales leaders to understand the needs of the business and exceeding expectations through effective partnership, strategy and execution.
What You’ll Do:
The Director, Field Marketing will hire and nurture a team of experienced & innovative Field Marketers to cover the Americas region. You will craft and execute a marketing plan in partnership with your team by aligning to the corporate campaign framework, executing locally to achieve KPIs, and ensure delivery of quarterly sales and growth targets. You will land and expand programs and support the broader marketing team by providing best practice sharing and feedback for constant improvement and innovation. The Director will be the primary marketing leader for the Americas and leverage data to inform the strategy across inside sales, managed sales and partner teams. It will require building and nurturing relationships with the regional sales teams to over-communicate and gain alignment on marketing plans while ensuring proper lead follow up to achieve targets. You will manage the end-to-end lead process, constantly looking at ways to improve the intake and conversion of the lead funnel and report on campaign success and business contribution. You will also oversee the Americas field marketing team budget. This territory will require some planning for multiple-language translation.
Who You Are & What Makes You Qualified:
Why You’ll Love Sprinklr: