Director, Global Partner Marketing Programs

Director, Global Partner Marketing Programs

This job has closed but is shown for context on data science work at PagerDuty.

If you are a talented Marketing professional that is passionate about partners and committed to delivering results, PagerDuty would like you to join us as a Director of Global Partner Marketing Programs to drive the strategy, development and execution of marketing programs for our partner ecosystem. This individual will be responsible for creating and driving execution of strategic partner programs, communications, and marketing tools across the regions in support of the company’s sales and partner growth goals.

With a strong marketing and channel background, this role will act as a subject matter expert for marketing-to and selling-through PagerDuty’s partner community. Additionally, this individual will work with a cross-functional team to further develop partner strategies, programs and enablement tools. Your goal will be to make our partners extremely successful in driving revenue for their business and for PagerDuty and to ensure our internal teams are educated on the partnership ecosystem.

You will work closely with the channel and alliance teams to understand partner-specific priorities, and work cross functionally within marketing and with the product and sales teams to create high value initiatives that deliver pipeline to the sales organization. This role reports to the Vice President of Global Regional Marketing and Corporate Events at PagerDuty.

  • Key Responsibilities
    • Marketing Campaigns – Develop and roll out end-to-end integrated partner marketing campaigns in collaboration with other Marketing teams (Demand Gen, Channel, Product Marketing, etc.).
    • Field Programs – Develop and implement strategic partner programs with Tier 1 PagerDuty channel partners to build awareness, engagement and enablement in support of partner sales growth, expanding market share, and pursuing pipeline targets. These campaigns include both in-person and virtual activities that will launch regionally and/or globally, depending upon the target customer base.
    • Partner Content – Work closely with Product, Partner, and Solutions Marketing teams to leverage our corporate narrative and ensure joint GTM messaging across collateral, slide presentations, web and social content, etc. in support of demand generation campaigns and programs with channel partners
    • Partner Platforms – Make recommendations and influence stakeholders to ensure the most relevant assets are partner facing collaterals, promotions and deal reg pages
    • Partner Communications – Coordinate activities cross-functionally to create and deliver engaging partner communications regarding program benefits, new products and services, channel enablement programs, etc through key communications such as emails, newsletters, announcements etc., maintaining at least a monthly outreach cadence
    • Partner Results – Lead the reporting and analysis of partner programs, including marketing investment ROI

    0+ years experience in partner marketing, channel partner or demand generation roles, in progressively broader or more senior level positions, preferably within a SaaS or business-to-business company
    • 3+ years of experience designing and owning global marketing programs above and beyond the execution with full life-cycle project management: demand generation, sales enablement, partner enablement, content, analytics, lead management, etc.
    • Must be comfortable meeting directly with senior-level executives and represent the company professionally with external stakeholders
    • Able to operate in a fast-moving, sometimes ambiguous, environment.
    • Demonstrated experience in building event programs across the country (globally?) , including running multiple events consecutively
    • Previous experience mentoring and coaching others to share subject matter expertise in this domain
    • Able to work in a highly collaborative environment with team goals. This is a cross-functional role that builds and maintains ongoing relationships, along with proactive communications, with the partner and field team, marketing peers, product, and the partner
    • Proven track record of building successful partnerships with internal stakeholders to craft programs that are metrics-driven in their approach
    • Shows clear ability to execute creative, in-person experiences
    • Available to travel as needed
This job has closed but is shown for context on data science work at PagerDuty.
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