Director Marketing Operations and Automation

Director Marketing Operations and Automation

This job has closed but is shown for context on data science work at PagerDuty.

Director Marketing Operations and Automation

PagerDuty seeks a Director Marketing Operations and Automation with deep strategic skills and technically savvy to run campaign implementation and optimization efforts for our marketing automation ecosystem. This person will lead a team to deliver a scalable, innovative marketing infrastructure to ensure that our Marketing and Growth teams can scale high ROI initiatives across owned, earned, and paid investments.

The Director Marketing Operations and Automation will build, optimize and run marketing automation programs and projects. They will develop an operational roadmap to support the continued growth of PagerDuty into new geographic regions and in bringing to market new product lines.  This role will also define a strategic roadmap for our MarTech stack and operational support for all of the key components of our toolset including Drift, Marketo, Looker, Snowflake, WordPress, Optimizely, Pendo, and many other products. Additionally, this role works closely with Sales Operations to manage all lead routing and continually optimizes the lead to opportunity process and the relationship with sales to support that process.

This position reports to the Vice President of Marketing Operations, and the preferred location is in San Francisco, Toronto, or Atlanta. Fully remote leaders with the right skillset are also under consideration but will be required in a suitable time zone to manage existing employees in both San Francisco, Toronto, and Atlanta. 


  • Own the strategic direction of PagerDuty’s Marketing Automation and Operations, including creating a vision and leading the team through the successful execution
  • Lead, develop and grow a team of Marketing Operations experts to develop marketing automation strategies that support lead, new logo, and opportunity goals, including continually modifying and adjusting those strategies based on results
  • Support the end-to-end lead management process from capturing, scoring, filtering, enriching, routing, and assigning high quality leads to the correct sales rep
  • Act as the thought leader for lead nurturing methodologies and lead life-cycle optimization. 
  • Develop and implement a strategy for ongoing control, maintenance, and enhancement of the marketing database process in the Marketo platform.
  • Orchestrate lifecycle, transactional, triggered, and promotional or engagement-driven marketing activity to fuel business and marketing objectives.
  • Manage system enhancements/upgrades, troubleshoot system issues/bugs, and oversee deployment and enablement to the global marketing team.
  • Serve as the subject matter expert for our MarTech stack, including responsibility for the strategy, enablement, vendor relationships, and implementation of all marketing technology tools
  • Work collaboratively with global marketing teams to identify, evaluate, and implement tools and technology that will enable campaign innovation and improve performance
  • Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in Marketo and
  • Ensure adherence to budget for marketing resource management and automation platforms – including continuous optimization of the contactable database.
  • Clearly communicates issues to company leadership that may affect scope, budget, or timeliness of delivery of a best-in-class digital marketing automation program.
  • Provides direct team with coaching, feedback, and developmental opportunities and builds effective teams.

Job Requirements

  • 7+ years of business-to-business marketing operations experience, preferably in a SaaS or business-to-business environment
  • 2+ years of previous experience successfully managing, coaching, and mentoring a team of individual contributors and people managers
  • Deep technical knowledge of Marketo and, who thinks about systems holistically with the customer experience at the forefront
  • A cross-functional leader who partners with other team leaders and earns credibility through their expertise on process, automation, and systems
  • Expertise working with trial and/or freemium SaaS models
  • Strong understanding of relational database concepts, and data structure as related to marketing automation
  • Lead management process development and execution; marketing campaign execution, including segmentation and building campaigns within a marketing automation system.
  • Understanding of and proven experience with lead nurturing and scoring leveraging marketing automation and integration is essential.
  • Knowledge of integrated marketing campaign best practices (including email contact strategy) is essential.
  • Ability to work with multiple stakeholders.
  • Excellent communication skills.


This job has closed but is shown for context on data science work at PagerDuty.
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