Director of Demand Generation

Director of Demand Generation

This job has closed but is shown for context on data science work at Narvar.

Narvar is scaling! We are hiring a Director of Demand Generation to help us grow our customers. You will be responsible for the strategy and execution of high-impact marketing programs that are optimized to deliver results across the marketing and sales funnel while hitting target metrics, including leads, pipeline, and high ROI across multiple channels. This position requires a unique blend of marketing operations, creative integrated marketing plus strong experience with high-velocity inbound and outbound lead gen and a love of data and analytics. You’re a modern marketing strategist who has a demonstrated track record of growing SaaS businesses through successful lead generation.

Day-to-day

  • Own the overarching demand generation strategy, with emphasis on creative, quarterly strategies, appropriate for each key segment but with a focus on self-service mid-market
  • Determine the most appropriate mix of demand generation marketing programs to target existing and new prospects in key segments to drive revenue (i.e. content syndication, webinars, events, SEM, direct mail, display, web, and email); test, launch, and operationalize
  • Develop pipeline forecast and measure the impact of demand creation activities on sales pipeline, revenue, and sales cycle length
  • Work with operations to evaluate, recommend, and implement new technologies to improve process and optimize performance
  • Partner cross-functionally with sales leadership and business operations to ensure agreement on priorities and SLAs, adjusting as required by changing market conditions and emerging opportunities
  • Actively manage demand generation budget and demonstrate quarterly ROI on all cross-team marketing initiatives
  • Work collaboratively across the marketing organization to align to and surround market demand with events and programs, including PR, content, social, and product marketing
  • Be an integral leader on the marketing team, surfacing key market challenges or opportunities to optimize the customer journey across the entire company
  • Communicate up, down, and across the organization to ensure the best business outcomes from every demand gen priority and investment

What we’re looking for

  • 8+ years of experience in a fast-paced, demand generation environment, ideally scaling a self-serve B2B SaaS product targeting SMB / commercial level customers
  • Data-driven leader who has developed shared measurement and tracking of demand generation programs for marketing and sales
  • Build innovative programs that engage prospects and maximize lead generation through optimization of marketing resources
  • Talented communicator who conveys complex ideas and data in written, presentation, and verbal formats to a variety of audiences, and provide recommendations for pipeline growth to executive leadership
  • Team player with excellent cross-functional leadership skills; your strong bias towards action helps energize and engage teams to go from concept to execution quickly and effectively
  • Leverage technology including marketing automation, web content management, web analytics, and business intelligence.
  • Experience with Marketo, Salesforce, and related technologies is a strong plus

Why Narvar

We're on a mission to simplify the everyday lives of consumers. We believe post-purchase is a critical phase of the customer journey. That's why we created Narvar - a platform focused on driving customer loyalty through seamless post-purchase experiences that allow retailers to retain, engage, and delight customers. If you've ever bought something online, there's a good chance you've used our platform!

From the hottest new direct-to-consumer companies to retail’s most renowned brands, Narvar works with Patagonia, GameStop, Neiman Marcus, Sonos, Nike and 850+ other brands. With offices in San Francisco, London, Paris, and Bangalore, we've served over 125 million consumers worldwide across 8 billion interactions, 38 countries, and 55 languages.

Pioneering the post-purchase movement means navigating into the unknown. Our team thrives on this sense of adventure while nurturing a mindset of innovation. We're a home for big hearts and we leave our egos at the door. We work hard but we always make time to celebrate professional wins, baby showers, birthday parties, and everything in between.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

This job has closed but is shown for context on data science work at Narvar.
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