Director of Experiential Marketing

Director of Experiential Marketing

This job has closed but is shown for context on data science work at dbt Labs.
dbt Labs is a remote-first company with a globally distributed team. This role is open to folks based anywhere in the United States.

dbt Labs is an equal opportunity employer. We're committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns.  If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at if you need assistance or accommodation due to disability.

About Us
dbt Labs was founded in 2016 to empower analysts to create and disseminate organizational knowledge. Since then, we’ve grown to become one of the most respected brands in the analytics industry. Our product, dbt, is used by thousands of companies.

Who we are
At dbt Labs, we have developed strong opinions on how companies should practice analytics.
Specifically, we believe that:
--Code, not graphical user interfaces, is the best abstraction to express complex analytic logic
--Data analysts should adopt similar practices and tools to software developers
--Critical analytics infrastructure should be controlled by its users as open-source software
--Analytic code itself — not just analytics tools — will increasingly be open source

It turns out that a lot of other people believe this too! Over the course of the past several years we've built a community of 9,000+ people and 3,000 companies who are using our ideas, products, and workflows to conduct analytics, including Lyft, Monzo, GitLab, Snowflake, the ACLU, Amazon, JetBlue, and RentTheRunway. Our product, dbt (, has come to be synonymous with the practice of analytics engineering, defining an entire industry.

The Director of Experiential Marketing rounds out our phenomenal team of marketing leaders. Your peers on marketing include: Lauren Craigie, leading Product Marketing; Mary Wleklinski, leading Revenue Marketing; and David Krevitt leading Acquisition Marketing. The team is led by Janessa Lantz, VP of Marketing.

So, where does Experiential Marketing fit into this mix? You are the creator of magic moments—some combination of high memorability and high utility. You bring that something extra to our most important marketing touch points.
--Do we sell enterprise data software? Yes, we do.
--Are we boring people? No we are not.

We're looking for a leader who will create brand experiences that makes waves in the data industry—from prospects to customers, partners to frenemies, the dbt Community to the analysts who know SQL but have never heard of dbt. We're looking for a leader that is high on vision and creativity, with a track record of strong execution across hiring & recruiting, employee development, budget management, vendor management, and general project management.

Currently the Experiential Marketing team has two program managers. Fatima Conteh runs our user conference, Coalesce. And Rosie Cardoso runs our Meetup program. In this role, you'll work with our existing programs to expand the reach of our events lineup, but also own the vision and execution of our long-term experiential strategy.

In this role you can expect to:

    • Own final accountability for growth goals, budgets, vendor contracts, and timelines for all experiential marketing programs
    • Hire, recruit, and develop a best-in-class team of events managers
    • Grow the most loved data event of the entire industry (Coalesce)
    • Grow our global network of dbt Meetups
    • Develop collaborative working relationships with leaders in the company spanning marketing, community, alliances, sales, and success
    • Build out a playbook of remarkable field marketing experiences that marketers can run in-region with minimal support from the central events team
    • Build out a playbook of remarkable community experiences that community managers can run with minimal support from the central events team
    • Add new experiences (beyond events) that create memorable moments for the dbt Community

You are a good fit if you:

    • Experience growing an event to at least 5000 attendees, with responsibility for goals, budgets, vendor & sponsorship contracts, and timelines
    • 3+ years of people management experience
    • Experience mapping event & brand activations back to business outcomes (ex: contacts, leads, pipeline)
    • A creative & dynamic leader with a deep understanding of how to create memorable connections with humans, and the ability to execute against that ambitious vision

You'll have an edge if:

    • Experience working in regions other than North America
    • Experience in B2B software-as-a-service companies

Compensation & Benefits

    • Salary: $160,000 - $180,000
    • Equity stake
    • Benefits: Unlimited vacation, 401k w/ 3% guaranteed contribution, excellent healthcare, and paid parental leave

    • What to expect in the hiring process:
    • An introductory call with a member of our People Ops team
    • A video call with the VP of Marketing
    • A take home Written Interview
    • A Written Interview review call
    • A panel interview with members of our Marketing team
    • A final interview with the CEO
This job has closed but is shown for context on data science work at dbt Labs.
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