Director of Growth Marketing

Director of Growth Marketing

Who’s Waldo?

Waldo is a photo-finding phenom empowering families to put their phones back in their pockets and “Live the Moment”. Utilizing facial and numbered jersey recognition, Waldo is changing the way photos are found and delivered from camps, schools, youth sports, resorts, weddings, live events, and more. Waldo makes sharing photos from events a breeze across Apple, Android, and the web.

What folks are saying: CBS This Morning / USA Today, TechCrunch, Business Insider

What We’re Looking For:

Waldo is looking for an expert with a proven track record in B2B and B2C growth marketing for a SaaS platform. We are specifically searching for someone with experience executing in all areas of growth marketing and has a strong sense of curiosity. This is a highly autonomous position and Waldo is looking for a self-starter, a creative problem solver, and someone who wants to take ownership of Waldo’s marketing strategy and execute it.

You will be an integral part of our overall growth plans and lead our efforts to discover new and innovative ways to drive customer acquisition. Our ideal person for this position is a true “driver”. Someone who can see the big picture as well as roll up their sleeves and execute on the smallest details with a high velocity. We’re a highly collaborative team and we’re seeking an individual who isn’t afraid to get their hands dirty and build incredible things from the ground up.

Responsibilities:

  • Develop Waldo’s brand messaging and positioning
  • Create and execute Waldo’s marketing strategy from conception through execution
  • Paid campaign development & oversight
  • Content strategy and editorial calendar development
  • In-app merchandising and conversion optimization
  • Social strategy development and execution


Qualities + Traits + Experience:

  • Ability to operate in white space
  • Highly organized with the ability to multitask and context switch quickly
  • Creative, out of the box thinker and problem solver
  • Thrives in a fast-paced, dynamic environment
  • Entrepreneurial, high level of ownership
  • Solid team player and great communicator
  • Strong project management skills
  • Ability to develop and deliver campaigns and programs with high velocity in a constantly evolving environment
  • Tenacity and resilience in the face of challenges
  • 5+ years marketing experience; startup experience greatly preferred
  • Thorough knowledge and understanding of social media, viral marketing and growth hacking
  • Success in driving quantifiable business results in a highly dynamic and complex environment
  • Full remote / work from home
  • Flexible vacation
  • Unlimited high fives
  • Early Stage Start-up Equity - 0.25%
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