Director of Marketing Operations & Analytics

Director of Marketing Operations & Analytics

This job has closed but is shown for context on data science work at Mattermost.
Mattermost is the industry’s leading open-source enterprise-grade messaging platform. Customers including Intel, Ubisoft, Samsung, Cigna, BNP, European Commission, Social Security Administration, and Affirm use Mattermost to enable their teams to collaborate securely and privately anywhere. Many of the world’s leading privacy-conscious enterprises like The US Department of Defense work better by connecting people, tools, and automation to increase developer collaboration using Mattermost. Our private cloud messaging platform offers secure, configurable, highly scalable messaging using web, mobile, and desktop applications and provides deep integrations with hundreds of SaaS and on-premises tools and applications. 

We value high impact work, ownership, self-awareness and being focused on customer success. If these values match who you are, we hope you'll learn more about working at Mattermost and apply!

We’re looking for a trailblazer to be the Director of Marketing Operations & Analytics for Mattermost. In this role, you will build and lead a function that is responsible for leading, defining, and maintaining all marketing systems - inclusive of development, operations, and analytics platforms -  to enable scalable revenue growth.

Reporting to the Vice President of Marketing, this individual is a highly-quantitative, data-first leader with expertise in building marketing technology stacks. In this role, you will lead all marketing operations initiatives globally, from strategy to execution, for a high-growth B2B technology company that is executing a bottom’s up, product-led growth motion, targeting a developer audience. 

This role is a people manager and will build and manage a team of direct reports within approximately 12 months. 

Responsibilities

    • Strategically owning all marketing technology platforms and initiatives– including marketing automation, email marketing, lead scoring, nurturing, attribution systems, and more
    • Translating marketing/business requirements into systems and technical operations – overseeing the ongoing development, implementation, operations and maintenance of the full marketing technology stack and integration with the product and business systems of record (i.e. salesforce.com)
    • Ensuring data integrity and flow through the various integration stages smoothly and present the quantified data in a form that allows us to better track, understand, and report on every step of the business process
    • Guiding the full development and implementation process for all marketing technologies including: scoping, analyzing, designing, developing, testing, documenting, and training front-end users
    • Performing advanced data analysis and modelling, including defining, measuring and communicating core operational metrics; develop and publish reports, dashboards, presentations and tools to help marketing tie efforts to business results
    • Identifying and implementing solutions to improve sales and marketing effectiveness across a range of areas, such as customer segmentation, sales resource optimization, sales process, marketing campaign ROI and attribution (multi-touch), utilizing technologies and platforms to enable alignment
    • Forecasting and reporting on through-the-funnel results of all marketing activities
    • Provide horizontal operational support to vertical functional areas such as communications and product marketing

Requirements

    • 10 years experience with a minimum of 5 years experience in a people management role. Candidates with previous B2B technology SaaS experience and experience marketing to a developer community are strongly preferred
    • Experience supporting marketing, product, and sales initiatives within a Product-Led Growth funnel
    • Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes, demand waterfall frameworks, and related reporting and analytics
    • Deep expertise with marketing automation, CRM solutions and reporting solutions such as Marketo, Salesforce.com, LeanData, and Looker
    • Exceedingly collaborative but resourceful - comfortable leading efforts while coordinating with other members, while maintaining an “owner” mentality and driving projects to completion
    • Proactive and creative problem-solver with the ability to identify problems and solve them independently
    • Highly organized, strong attention to detail, and ability to manage multiple projects in a fast-paced startup environment
    • Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute
    • Exceptional EQ, communication skills, and ability to develop and maintain interpersonal relationships up, down, and across the organization
    • Willingness to wear multiple hats, and ability to deliver high-quality results in a rapidly-evolving environment
Mattermost is a remote-first company with staff living and working across the globe. We are currently hiring staff in these countries/regions:

Australia - Canada - Chile - Finland - Georgia - Germany - India - Mauritius - Philippines - Poland - South Africa - Turkey - Ukraine - Uganda - United Kingdom  - United States 

We are constantly working towards adding more countries/regions to this list, but first we need to make sure we are compliant with local laws and regulations, which takes time. 

Mattermost is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don't discriminate against staff or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!
This job has closed but is shown for context on data science work at Mattermost.
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