Email Marketing Associate

Email Marketing Associate

This job has closed but is shown for context on data science work at Hims & Hers.

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. Hims & Hers connects consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to primary care, mental health, sexual health, skincare, and more. Launched in November 2017, the platform also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers’ mission is to make it easier for all Americans to access affordable care and treatment for conditions that impact their daily lives. In January 2021, the company was listed on the NYSE at an initial valuation of $1.6 billion and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.

We’re looking for an email marketing associate to be at the heart of our fast-paced marketing team. The position involves day-to-day hands-on creation, execution and optimization of email campaigns in our email service provider, Braze. This person is passionate about the end-to-end customer journey - and over time will help develop campaigns to optimize customer engagement, retention, and compliance. This role reports to the Sr. Manager of Hims Retention marketing.

Responsibilities:

  • Own of the day-to-day, hands-on execution of all things email & SMS lifecycle marketing (pulling audiences, segmenting, inputting copy, and updating code)
  • Ensure high quality and error free implementation, testing and QA of email marketing campaigns
  • Continuously conduct A/B tests and analyze results to garner insights to improve engagement, conversion rate, and customer loyalty
  • Create A/B testing roadmap (subject line, content, time of day, content, landing pages channel, frequency) iterating and improving upon existing and new initiatives
  • Help guide email segmentation, targeting, and contact strategies (e.g. cadence & frequency) to maximize conversion rate, cross sell purchase rate and LTV/CAC
  • Support strategic approaches on targeting and segmenting audiences, coordinating customer lifecycle campaigns, and helping drive our growth goals with creativity 
  • Support the creative briefing process and post campaign reporting 
  • Tackle any other duties assigned from time to time

Experience & Skills:

  • 2+ years of experience in email marketing
  • Knowledge of HTML, CSS and email client basics desktop and mobile
  • Experience with Braze, Twilio, Marketo or similar marketing automation platform
  • Excellent organizational skills, attention to detail, ability to multi-task, ability to manage deadlines and prioritize
  • Strong desire and curiosity to learn, continuously improve and expand skills

Preferred Experience & Skills:

  • ecommerce experience a plus 
 
Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
This job has closed but is shown for context on data science work at Hims & Hers.
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