Rad Power Bikes

201-500 employees
Rad Power Bikes is on a mission to get people onto bikes, electric bikes that are built for everything and priced for everyone.

Email Marketing Manager

Email Marketing Manager

Why We’re Rad (about us):

Rad Power Bikes, America’s largest electric bike brand, is on a mission to get people onto bikes that are built for everything and priced for everyone. Our company is a driving force behind the e-bike market expansion in North America, and we’re growing rapidly in Europe. We have aggressive plans to expand our global footprint and plan to more than double in size by the end of 2021.
We are looking for RADICAL people to join our global teams: Responsible, Approachable, Diverse, Innovative, Customer-Driven, Accountable, and always Learning.

Our Email Marketing Manager will own the Rad Power Bikes ESP (full funnel), championing one of the most critical mediums that connect us with our customers.  This role will partner closely with our Content and eComm teams to amplify content, build leads, engage our audience, and drive sales across all RPB locations globally. Through leveraging expertise in both eCommerce and D2C strategies, this role will drive awareness, conversions, and retention.

Why You’re Rad (about you):

    • 4-6 years of professional experience in eCommerce and/or D2C (Direct-to-consumer) email marketing throughout the sales funnel 
    • Expertise in Klaviyo or similar Email Service Providers
    • Data-driven and comfortable with analytics, extensive experience A/B testing
    • Proactive deployment calendar ideation, creation and execution
    • Expand reporting capabilities to enable more sophisticated analysis and optimizations
    • Experience managing/developing/implementing email campaigns
    • Experience building email calendars for multiple segments
    • Prior experience writing email content to both broad and persona-based audiences
    • Able to work closely with internal content/PR roles to create segments, campaigns, flows, and templates  
    • Highly motivated and self-startingAble to see a project from start to finish, goal/KPI orientedExceptional verbal and written communication skills and strong attention to detail

Additional Requirements:

    • 4-year degree or equivalent work experience 
    • Prior experience at an online and/or D2C brand
    • Solid understanding of email best practices

You get bonus points for:

    • Basic knowledge of Adobe Illustrator and Photoshop
    • Prior experience in the biking or ebike industry 
    • Basic knowledge of HTML

Had you been with us last month, you would have:

    • Tested/optimized upper funnel, abandoned cart, and retention workflows
    • Worked with persona data to create segmented lists/flows
    • Collaborated closely with Content/PR teams to amplify and promote internal/external content
    • Coordinated product restock notifications with the Supply Chain team
    • A/B test everything from subject lines and media type to CTAs
    • Standardized and localized email templates across geos
    • Partnered with Retail teams to support in-store events and promotions
    • Found the perfect balance and cadence of content, brand, and product marketing to keep audience engaged and subscribed
    • Worked with the eComm/Paid teams to implement best practice lead capturing on site and across paid media
    • Created reports to track performance of campaigns and automated flows
    • Other duties as assigned & required
Rad Power Bikes is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

If you need assistance or an accommodation due to a disability, you may contact us at 800-939-0310 or jobs@radpowerbikes.com.
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