Reddit

San Francisco
501-1,000 employees
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Email Marketing Specialist

Email Marketing Specialist

This job is no longer open

Reddit is looking for a marketer to own and grow our Email Marketing campaigns. We need someone who can balance strategic vision with tactical execution for this key growth channel. This role is focused on creating thoughtful email campaigns that educate, inform, and retain advertisers. Key responsibilities include end-to-end management of marketing emails, analysis of campaign performance, and close collaboration with new business sales teams. 

Responsibilities:

  • Own strategy and execution of B2B newsletters for clients including self serve and managed advertisers as well as agency partners
  • Measure and track email engagement, using analytics to optimize future campaigns
  • Collaborate closely with new business teams to develop and implement sales outreach strategies, content, and optimization
  • Partner with cross-functional marketing teams to plan and implement promotion of thought leadership, moments and trends, product launches, and more
  • Manage end-to-end execution of marketing emails, including writing copy, sourcing and designing images, building and measuring campaigns using Hubspot

Requirements

  • 3+ years experience in email marketing role (B2B experience preferred, but not required)
  • Comfortable defining process through ambiguity; able to pivot to emerging business needs
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Strong quantitative skills with track record of leveraging data to both understand performance and influence business decisions
  • Approaches projects with automation and scalability in mind
  • General understanding of photoshop and email HTML 
  • Knowledge of standard email marketing methodologies, data segmentation, A/B testing and performance analysis
  • Experience with marketing automation and Salesforce preferred
This job is no longer open
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