Events Marketing Manager

Events Marketing Manager

This job has closed but is shown for context on data science work at PagerDuty.

As the Marketing Events manager, you’ll be responsible for working effectively with internal teams, industry organizations and external vendors to deliver world-class event programs that drive successful results against strategic objectives, timelines and financial goals.

 

You will work cross functionally to enhance and execute our programs. The ideal individual thrives under pressure, loves to travel and has a passion for reflecting a brand through event experiences, production and logistics. The individual will be creative with an incredible eye for detail and be able to get up to speed and execute with a solid sense for the PagerDuty brand, culture and products.

 

Key responsibilities include assisting with the planning and executing the overall partner and proprietary event strategy for PagerDuty with a large focus on our PagerDuty Summit, our biggest event of the year gathering over 10K+ customers, prospects, partners and leaders with thought leadership and a visionary point of view. You should have experience in both virtual and in person event engagements to extend the outreach to our audience that best fits the macro environment. As part of a small team, you will assist with planning the event strategy, building themes and experiences, promotions, reporting, negotiating with and contracting vendors, and more. You’ll also play a key role across other major company events, such as the annual company kickoff. 

Responsibilities 

  • Assist with planning and execution of future PagerDuty Summit event program end-to-end.
  • Assist with the creative development of event initiatives, from branding, agenda design, content creation, and venue selection to event execution.
  • Negotiate and run external partners/vendors for multiple events.
  • Connect business priorities, objectives and key messages to content delivery.
  • Partner with internal cross-functional teams to create event agendas and content that meets engagement objectives.
  • Develop and utilize planning tools; i.e. budget tracking, project timeline, production schedules, event specs, meeting agendas and notes, etc.
  • Create event communications and promotion for assigned programs (in partnership with demand generation and client development teams) to drive attendance.
  • Assist with tracking of budget costs throughout the course of event project and communicate scope changes that affect budget.
  • Establish, maintain and enhance relationships with team members and other cross-functional departments (product marketing, creative, operations, client development and support, finance, legal, etc).
  • Gather and track return on investment, engagement analytics and feedback to consistently assess opportunities for improvement.
  • Be a standout colleague that is willing to build out and innovate processes that will ensure the success of our events with our global production partners.
  • Stay on top of event trends, standard methodologies and technologies to maintain a high-reaching advantage and build creative, memorable experiences.

Requirements

  • BA/BS degree from accredited four-year college or university
  • 4+ years of in-person and virtual event management and planning experience, at least some of which has been gained through large, production-heavy events
  • Event planning association certification a plus
  • Experienced and willing to work across all aspects of the marketing process: future products, current business, marketing communications, branding, positioning and messaging, and downstream demand / lead generation
  • High energy and passion for marketing, branding and driving business growth coupled with a consistent track record that demonstrates positive results
  • Experience with marketing SaaS platforms/offerings, experience in SaaS/ High technology B2B industry preferred
  • Excellent communication, partnership, collaboration, and project management skills
  • Strong time management and multitasking skills, flexibility and professional confidence
  • Strong project management and decision-making skills
  • Demonstrated ability to efficiently work on multiple project requests simultaneously in a fast-paced environment where tight deadlines and unexpected complexities can crop up

 

This job has closed but is shown for context on data science work at PagerDuty.
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