Events Marketing Manager

Events Marketing Manager

About us:

Ginger’s mission is to improve behavioral health care by applying AI and machine learning. The Ginger proprietary app delivers clinically validated self-care content, along with video and chat access to coaches, therapists, psychiatrists, and their members.  This virtual mental health network provides high-quality emotional support to employees, while reducing medical spend for employers and payers.

About the role:

The Events Marketing Manager will oversee all tradeshow sponsorships, virtual events and Ginger hosted field events. This role will be focused primarily on acquiring new customers and building relationships with prospects at events nationwide. The role will be a part of the Growth Marketing team and work closely with sales, Corporate Marketing and creative. The ideal candidate will have 4-5 years of event experience and at least 1-2 years of experience working with a demand generation team. This person will need to be detail oriented, work well under pressure and deadlines and work well cross functionally. 


  • Plan and manage Ginger’s presence at industry events (both virtual and in-person) to look for thought leadership/speaking opportunities, create new sales opportunities, accelerate existing sales pipeline and deepen our existing customer relationships.
  • Manage end-to-end event coordination with vendors, agencies and cross-functional team support including: booth design, materials creation, event messaging/marketing, promotional items, vendor management and post-event follow up.
  • Execute on Ginger hosted events regionally to increase brand awareness and drive new leads in target regions or in target accounts.
  • Leverage Hubspot/Salesforce pre and post events for follow-up and tracking.
  • Own post-campaign analysis and deliver wrap-up reports, ROI analysis, and generate learnings for improvement and optimization
  • Mange events budget annually and maximize for net new opportunities. 
  • Develop, manage and publish events master calendar


  • 5+ years of event marketing experience with 1-2 years of demand generation experience 
  • You're organized, deadline-driven, and good at managing projects and workflows
  • Strong, quick critical and creative thinker
  • Demonstrated excellent verbal and written communication skills
  • Great collaboration and communication skills to work with all types of teams and personalities
  • Prior work experience in a startup environment (you move quickly and scrappily, and with limited bandwidth, make sound business decisions that move us towards future scale)  


  • Bachelor’s Degree
  • Experience working with Demand Generation marketing a plus
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