Global Display / Programmatic Media Specialist

Global Display / Programmatic Media Specialist

The Global Display/Programmatic Media Specialist will manage and grow the international and domestic programmatic channel for Zoom. Main responsibilities include managing existing vendors while testing/on-boarding new ones, as well as buying, planning, executing, optimizing and reporting on global display media. This position will also play a major role in determining the optimal ad tech stack for Zoom.

Responsibilities

  • Manage programmatic display advertising campaigns including creative, targeting and budget management globally for Zoom

  • Create and analyze reporting which includes (but not limited to) bids, device, audience segments, geo and demo targets, creative, etc.

  • Build programmatic performance media reports that are shared across teams and within marketing

  • Participate in team meetings and brainstorms, and be on top of programmatic trends, acting as a subject matter expert

  • Partner closely with cross-functional teams such as Web Marketing, Integrated Marketing, Customer Marketing and Brand/Advertising to drive best practices, identify testing opportunities, and develop testing roadmaps

  • Contribute to creative strategy with internal design resources to create and test new creative constantly.

  • Project manage complex work streams and initiatives across marketing objectives. Can build out internal procedures and policies as needed.

Requirements

  • BA/BS degree, excellent written and verbal communication skills

  • 2+ years of experience in performance paid media with an emphasis on display/programmatic media

  • Familiarity with programmatic/RTB platforms such as Google Marketing Platform, The Trade Desk, etc.

  • Familiarity with advertising on LinkedIn, Facebook, and other social networks

  • Data-driven with strong attention to detail when planning and executing marketing programs.

  • Self-starter/scrappy mentality, comfortable managing multiple projects simultaneously in a fast-paced startup environment.

  • Ability to work in a team environment as well as independently

  • Advanced Excel skills are a must.

  • Experience with SFDC & marketing automation (Pardot, Marketo, etc) a plus.

  • Experience on B2B / SaaS marketing teams targeting an ITDM audience also a plus.

Ensuring a diverse and inclusive workplace where we learn from each other is core to Zoom’s values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

All your information will be kept confidential according to EEO guidelines.

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