Coinbase has built the world's leading compliant cryptocurrency platform serving over 30 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy and increase economic freedom around the world.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.
What you’ll be doing (ie. job duties):
- You will lead the development and execution of a large segment of Coinbase Consumer’s marketing strategy.
- You will be the voice of the customer and trusted advisor as to how current and future Coinbase Consumer clients’ needs and desires advise product messaging, brand differentiation, marketing content, and external comms.
- You will execute multiple aspects of product marketing; from branding and positioning to targeted outreach and strategy, education and engagement campaigns, events and communication.
- You will work cross-functionally with product, design, brand, communications, support, etc. to build our pipeline, push forward ongoing sales, and launch new products.
- You will think big about the future of crypto and how you can bring institutions into the cryptoeconomy more quickly.
- You will measure and report against the performance of product marketing initiatives
What we look for in you (ie. job requirements):
- 8+ years of Product Marketing, Growth Marketing or Product Management experience within a B2C context
- Experience creating & implementing consumer segmentation based on demographics, attitudes, behaviors and customer lifetime value
- Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
- Experience efficiently launching products within an eCommerce, Consumer Internet, Retail, AdTech, Digital Wallet or FinTech business
- Sophisticated quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
- Outstanding understanding of email marketing, SEO & SEM and social platforms. Similarly, experience creating compelling consumer content strategies would be helpful.
- Outstanding prioritization and project management skills
- Powerful storyteller: written, verbal, and visual
- Demonstrated ability to collaborate effectively across multiple teams
- Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done
Nice to haves:
- You have crypto experience and a knowledge of the retail crypto market.
- You have experience working on a global product.