Pingboard

Austin, TX

Growth Marketer

Growth Marketer

Company Description

Pingboard is looking for a Growth Marketer with a mix of technical, creative, and analytical skills to scale how we capture demand from the market.

Capturing demand from the market isn’t about mastering just one channel or running a single campaign. Instead, it requires full funnel awareness of customer acquisition methodology and revenue optimization.

Reporting to the VP of Growth, our Growth Marketer will be responsible for driving growth across the funnel. You'll lead customer acquisition and partner with marketing, product, and engineering to drive sign ups, activation, and paid conversions. You'll set the strategy, optimize our existing channels, test new channels, and own the results. You will be scaling the demand engine of our customer journey and deciding where we invest. Success in the position requires expert problem-solving & experimentation skills, a strong analytical and growth hacker mentality, and a passion for customer acquisition.

At Pingboard, we believe that transparency builds trust, and trust propels teams. With our software we empower employees to have access to essential information about people, teams, and their company. We’re a small, close-knit team that believes in quality over hours worked, and that work should be full of interesting challenges, stimulating conversations, and friendly people.

This position is part of our Growth Team and is available to remote applicants in the U.S. or locals near us in Austin, Texas. Due to the pandemic, our company is currently distributed and intends to remain so until we can ensure our employees would be safe and feel comfortable returning. Pingboard is committed to building an inclusive team with diverse backgrounds and life experiences. We encourage people from groups that are underrepresented in tech to apply!

Job Description

Key responsibilities:

  • Develop full-funnel growth strategies and own the execution to grow sign ups, activation, and paid conversions.

  • Managing ad budget that delivers on new customer acquisition and efficiency goals

  • Optimize our existing acquisition channels and build out new ones, including SEM, paid social, SEO, and more.

  • Manage the agency that runs day to day management of our digital ad spend

  • Partner with our Brand Manager to ensure we optimize how we capture demand from the content we publish using SEO best practices

  • Manage the day-to-day activities of lead nurturing and conversation marketing programs to improve conversion rates

  • Work closely with our Growth Engineering team to uncover and execute on new growth levers that can happen across the customer journey

  • Staying on top of market trends and insights to implement best-in-class growth marketing strategies

Qualifications

To thrive in this role, you will have:

  • 5+ years of experience working in a marketing role focused on driving revenue growth

  • A growth mindset with results-driven approach to work (testing, measuring, iterating)

  • Experience optimizing Google Ads, including Google Smart Bidding strategies, account structures, and more in order to continually improve key metrics (leads, conversions, CPA, ROAS)

  • Demonstrated you can strategize, build, and execute campaigns on any network - with a heavy focus on Google.

  • Proven you can identify when breakage in the funnel occurs, and can succinctly put together a game plan to get you from broken to hero.

  • An analytical and data-driven background, with a proven ability to extract valuable insights and narratives from data

  • Developed strong partnerships with Product and Engineering teams

Additional Information

To support you in your work, we offer:

  • A supportive environment where you can be your authentic self

  • An experienced leadership team committed to transparency

  • Our office in South Austin, with standing desks and, and a flexible, remote-friendly team if you’re working from home. As we’re currently 100% distributed due to the pandemic, applicants applying locally in the Austin area will remain 100% remote until we all return to the office.

  • Competitive salary and equity stake in the company

  • Medical & dental coverage

  • Open vacation policy and 10 company holidays

  • 401K

  • Parental leave

All your information will be kept confidential according to EEO guidelines.

We are interested in every qualified candidate who currently lives and is eligible to work in the United States. However, we are not able to sponsor visas.

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