Growth Marketing Analyst

Growth Marketing Analyst

About Pocket Worlds

Pocket Worlds is a mobile gaming company that focuses on the power of games to connect people. We build deep, rich games that are social by design and last for decades. Our first game, Highrise, is a creative virtual world where people make avatars, express themselves, and create deep friendships along the way. Over 10 million people have already joined the world of Highrise, and it's growing faster every day.

We're a completely remote company with a diverse set of employees spanning 16 different countries. We are connected by a singular mission of building amazing games that bring our players together, and we live by our values, which you can read here.

Join our world class team who've shipped amazing products for Apple, Google, Electronic Arts, Zeptolab, Nanobit, and other top gaming companies.

About the Role

We are looking for a marketing analyst. You will run marketing/user acquisition campaigns and buy media for our hit title Highrise. In this role you will build out marketing reports and analyze data, learn and establish marketing best practices, select and test various ad networks, and collaborate with artists to generate high performing creatives.

This is an analytical role, and will require a passion for data analysis and reporting; you will be expected to be proficient in Excel and learn or know some basic SQL. You'll be working closely with our everyone on our marketing and product teams.

This role is fully remote, but applicants based in North American timezones would be preferred.

This role will give you the opportunity to...

    • Execute and optimize paid media campaigns across a variety of channels (like Facebook, Google, Snap and ad networks)
    • Analyze media performance and develop strategic insights to act on
    • Collaborate with marketing creative artists to generate high performing creatives
    • Establish processes and best practices for segmentation, targeting and creative
    • Work closely with the other members of the team to establish ROAS and growth KPIs

To be successful in this role, we'd expect you to have...

    • 0-2 years of work experience in financial services, consulting, performance marketing, media buying, lead generationor other quantitative/data-driven fields
    • Have a BA/BS from a top university
    • Experience using Excel and Powerpoint; strong desire to learn these tools
    • Strong analytical, quantitative and problem-solving skills
    • Flawless written and verbal communication skills
    • Bonus points for: passion for games; advanced degree in Engineering, CS, Math or related fields; understanding of A/B testing frameworks; familiarity with SQL
Benefits

- Home office stipend. Haven't worked remotely before? We offer a generous stipend to help you set up a productive workspace.
- Competitive salaries and significant equity.
- Unlimited Vacation policy. Time off is important - we encourage you to take the time you need.
- Education stipend. We deeply believe in learning and self improvement. We've set aside a budget for every employee to learn additional skills and grow.
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