ClassDojo's mission is to give every child on Earth an education they love.
We started by building a network that connects teachers, children, and families. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families, globally. They use it to share what’s happening throughout the day through photos, videos, messages, and activities. It is actively used at an unprecedented scale: in over 95% of US schools, reaching ~51 million children in ~180 countries, all built by a team of 65 people ). We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.
We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with deep backgrounds in education and large scale consumer internet, including Instagram, Netflix, Dropbox, Uber, Lyft, Udemy, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.
What you’ll do:
As a senior growth leader you will grow ClassDojo to our next milestone: reaching 10 million+ teachers and 100 million+ active families, while deepening our brand love.
You’ll be responsible for our end-to-end teacher and school leader marketing funnel - from acquisition to activation, engagement to driving referrals. You’ll develop the team’s understanding of ClassDojo's growth model and identify opportunities to drive impact. You’ll work closely with data scientists, product managers, engineers to build new marketing and product growth channels and optimize the existing ones. You’ll be very hands-on in every aspect of growth marketing, from setting vision and strategy through to the details of execution on a cross-functional team.
You’ll also build and coach the teacher growth marketing team, supporting them in turning behavioral data and customer insights to growth strategies and tactics that will scale our user base to 10+ million active teachers. You’ll ensure we learn fast by identifying high ROI marketing and in-product tactics and rapidly testing them in the market.
What you'll bring:
You'll might be a good fit if:
 Some more context:
- ClassDojo, an app to help teachers and parents communicate better, raises $35M (TechCrunch)
- Closing the Gap Between Classrooms and Students, ClassDojo Sees Skyrocketing Usage (Crunchbase)
- ClassDojo's Second Act Comes with First Profits (TechCrunch) and Sam's note about it.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.