Samsara

San Francisco
1,001-5,000 employees
Pioneering the Connected Operations Cloud to increase the efficiency, safety & sustainability of the operations that power the global economy.

Growth Marketing Manager

Growth Marketing Manager

About us

Fourthwall gives creators the freedom to focus on creating.

We enable creators (YouTubers, Instagrammers, Podcasters, etc. -- anyone with a large online audience) to make money by opening beautiful, fully customized online shops where they can sell merchandise, accept donations, and offer memberships. Our mission is to make the money-making side of content creation easy and let creators focus on what matters: Creating great content and interacting with their fans.

Our culture is built around the philosophy of putting our customers, the creators, first. If you are talented, hardworking, and love helping others, we would love to talk to you about joining our team!

Founded by Will Baumann (prev. CEO/founder of SmartReceipts + Amazon), Walker Williams (prev. co-founder/CEO of Teespring), and Eli Valentin (prev. KPMG), Fourthwall is backed by over $17MM in funding from Initialized (Alexis Ohanian) and Lightspeed (Jana Messerschmidt).

Find out more about who we are and how we work at jobs.fourthwall.com. Additionally, you can check out our Company Values.

About the role

Fourthwall is seeking a talented, driven Growth Marketing Manager to help us rapidly accelerate our growth by generating and capturing demand for our product.. You will use your skills and expertise to help us introduce new creators to Fourthwall through paid and organic acquisition channels, including PPC, Paid Social, Video, SEO, Partnerships, and Viral Loops. You will partner with design, data, and engineering to encourage more creators to experience Fourthwall’s value by reducing sign-up and activation friction.

You think big and have a demonstrated ability to execute and achieve massive scale from scratch through a combination of strategy, process, tools, and grit. You have a deep understanding of marketing fundamentals and best practices, including demand gen/acquisition, product marketing, lifecycle/engagement, experiments/growth, and brand. You are a creative and analytical thinker with excellent project management, prioritization, and collaboration skills.

This role reports to the Head of Growth and is full-time. This role can be remote, or based out of our Venice, California location where we have a hybrid-office model (expected to be in office 2-3 days/week post COVID).

What you will do

  • Establish and grow a diversified paid acquisition channel portfolio

  • Define a scalable and defensible SEO strategy and jump-start its execution

  • Map out self-serve funnel performance and identify improvement areas

  • Develop an attribution model and test its efficacy over time

  • Launch a growth experiments program and lead a cross-functional growth team in executing of a growth roadmap

  • Aid with the launch of the self-serve product/funnel and own KPI improvement along the entire self-serve lifecycle

  • Build out an organic acquisition program leveraging product viral loops, content, partnerships, etc

Who you are

  • A skilled project manager who can manage complex initiatives with multiple stakeholders and moving pieces and timelines

  • A strong prioritizer, able to seek out the essential, say "no" to the nonessentials, develop a prioritization framework and execute on it

  • A data-driven thinker who can analyze and pull meaningful insights from both quantitative and qualitative data

  • A creative and analytical thinker who can drive hypothesis-driven experiments, including ideation, experient design, project management, analysis and insights

  • A team player who can lead through influence and effectively collaborate with a cross-functional team

What you likely have

  • 3-5 years of total experience with 2-3 years of relevant start-up marketing experience

  • Broad experience in most marketing fundamentals, including demand gen/acquisition, product marketing, lifecycle/engagement, experiments/growth, and brand

  • Both consumer and SMB experience

  • Experience working on scaling B2B self-serve businesses

  • History of managing paid media budgets of at least $5mm annually

  • Track record of managing at least 3 of the following channels: Paid Search, Display, Paid Social, YouTube, Linear TV, OTT TV, OOH/offline, Affiliate, Sponsored Content

  • Experience working directly with designers, engineers, and data analysts/scientists (ideally in the context of growth experiments)

The perks

  • An interesting and demanding project that you have a real influence on

  • Ownership

  • Equity

  • Medical, Dental & Vision Insurance 

  • 401(k)

  • Maternity & Parental leave

  • Flexible PTO

  • Work in a team of experienced experts and amazing people

  • Equipment tailored to your requirements

It's also worth noting that we encourage anyone to apply that may be interested, even if you feel you don't meet 100% of the qualifications above. This is our first time hiring for these roles and there is a good chance we may have overlooked, under-counted, or over-indexed on some of these qualifications. So, please — apply. You know what they say about missing shots...

We are an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.

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