SmartAsset is a financial technology company with the simple mission of helping people make better financial decisions. Recently named one of Y Combinator's Top 100 companies of all time, we have raised more than $50 million in venture capital. Our personal finance tools, calculators and content reach more than 45 million people each month. Our business model is to help the in-market consumers on our platform find the right Financial Advisor or the right Financial Product to meet their needs.
SmartAsset has been featured in hundreds of publications, including The Wall Street Journal, CNN, TechCrunch, The New York Times, The Washington Post, U.S. News & World Report, TIME, Reuters, Businessweek, Barron’s and many more.
SmartAsset is looking for a numbers-driven Growth Marketing Manager to help execute direct response, lead generation marketing initiatives across the web. This person is first and foremost a performance marketer, with expertise in paid digital marketing platforms. Much of your time will be spent optimizing campaigns based on performance metrics such as CVR, CPA and ROI.
The right candidate has a sharp, quantitative mind, obsessed with achieving profitability and scale. You’re a student of behavioral psychology and operate a disciplined, quantitative testing regime. You spend your time brainstorming new marketing angles, on-page optimizations, ad copy and split tests. You’re an expert at Excel and data analysis.
You'll bring expertise in managing large digital budgets to hit profitability targets, preferably with a background in lead generation. A successful candidate should be a direct-response marketing expert, highly analytical, and committed to making data-driven decisions. The performance of every marketing dollar we spend is tracked and measured and you should have a successful record of scaling businesses accordingly.
This position reports to the Senior Director of Performance Marketing.
Required Skills and Experience: