Pawp

New York
2-10 employees
A 24/7 online vet for your pet with emergency coverage. Get vet advice & help paying vet bills.

Growth Marketing Specialist (Email/SMS)

Growth Marketing Specialist (Email/SMS)

About Pawp

Pawp is on a mission to make the future of pet care more accessible and affordable. Pawp offers a 24/7 digital clinic allowing pet parents to have unlimited, appointment-free chats with licensed vets, and a financial safety net for emergency vet bills. Pawp provides the tools pet parents need to keep their pets healthy, happy, and free of economic strain. Pawp was founded by the same team who built, scaled and sold Paribus to Capital One and Clarity Money to Goldman Sachs.

About the Role
 
We are looking for a Growth Marketing Specialist who is excited to be part of our early story and help us build a diverse and vibrant growth organization that is on a mission to make pet care more accessible and affordable for all pet parents. In this role, you will be part of the Email & SMS Marketing team and will help expand our program and continuously scale user acquisition. We look for candidates with a strong sense of ownership who enjoy taking projects from ideation to execution. We value people who take pride in their work, and show an aptitude for learning quickly and being agile. You will be coming onboard during an extremely exciting time and will be able to have a massive impact.
 
What You'll Do
  • You will take ownership of the creation, execution and continuous improvement of various new and existing email and SMS campaigns at Pawp
  • You will utilize various hyper-targeting and segmentation techniques to continuously improve engagement, conversion rates and increase acquisition volume
  • You will establish rigorous A/B testing processes to test creative design, content, email cadence and timing and constantly improve performance
  • You will own aspects of SMS and email KPIs, including deliverability, click rate, conversion rate, opt-out rate, and acquisition volumes
What You'll Need
  • You love pets and want to be part of our mission to make pet care more accessible and affordable to all pet parents
  • You have 3+ years of relevant work experience with proven success in owned channels such as email, SMS, mobile push notifications
  • You are well versed in ESP systems (ours is Customer.io) and can deeply understand its interoperability with other technologies used at Pawp
  • You have knowledge of using/creating personalized & dynamic templates based on user attributes and segments
  • You have a balance of creative mindset and an analytical approach. You understand the importance of data in making decisions and making improvements to existing processes
  • You are a gifted writer, especially in short-form content including email copy, headlines, calls-to-action, etc.
  • You have a strong drive and a relentless curiosity to learn and grow
  • You complete complex tasks and projects quickly with little guidance and excellent attention to detail and react with appropriate urgency to situations that require a quick turnaround
Nice to Haves
  • Some knowledge of HTML and CSS
  • Experience in the pet space
What you Get
  • Responsibility in a fast-paced and collaborative environment
  • World-class talent and team
  • A chance to be a defining member of the team, with equity to match
  • Medical, dental & vision insurance coverage 100% paid by Pawp
  • 401k
  • Unlimited PTO
  • Pawp Perks
Hey Marketers

Discover the best remote jobs in marketing