Head of Offline Marketing

Head of Offline Marketing

About the Team

We’re looking for a senior marketing leader to own strategy, planning, and execution for all of our offline marketing channels, inclusive of TV, Radio, Out of Home, Podcast, Direct Mail, Sports and Entertainment, with more to come. This leadership role will drive DoorDash’s rapidly growing consumer team to hit our lofty performance and brand marketing goals. This individual will be responsible for developing our annual and quarterly cross-channel offline strategy, owning a multi-hundred million dollar annual budget to drive material, efficient, durable long-term growth for our marketplace.

About the Role

Reporting to our Senior Director of Customer Growth, this individual will be tasked with creating an integrated media center of excellence, building a strategic roadmap to media & marketing leadership, creating best practices, driving innovation, centralizing spend, resources and relationships to drive the best possible media output across the organization (Cx, Mx, Dx, Global/National/Local) and delivering one voice to the marketplace.  They will manage global relationships with marketing and measurement partners (in conjunction with analytics) and media owners (i.e. Google, Twitch, NBA, Disney) and will work to continually find new partners to help us improve our efforts. 

Critically, they will be a leader and partner in driving the continued evolution of our creative & integrated planning. You will work in tight coordination with our Audience (Brand) Marketing team to ensure that creative solves for the ‘and’ here at DoorDash: It advances and solidifies our brand, while delivering from a performance perspective.

The ideal candidate will have a proven track record of developing full-funnel, cross-channel data-driven offline media strategies and tactics, with rigorous analytical measurement (both “brand” and performance), to drive positive ROI for category defining e-commerce or internet companies. They will think creatively and analytically, provide leadership to a young and growing team, and work collaboratively across the organization with people at all levels: C-level execs to associates. Additionally, this candidate must be able to thrive in a fast-paced environment with a “roll up your sleeves” attitude and entrepreneurial spirit.

You’re excited about this opportunity because you will… 

  • Own DoorDash’s offline media, with direct responsibility for all offline and mass awareness / upper-funnel advertising, including TV, Streaming Video, Out of Home, Radio, Podcast, Streaming Audio, Direct Mail, with more to come
  • Build a COE and strategic roadmap to ensure DoorDash is a leading media marketer in both brand and performance, short to long term, known for being innovative while delivering incredible results.  Deliver tighter integration across the organization as it relates to media.
  • Drive forward key relationships with our partner marketing team in the Sports, Entertainment, Influencer/Affiliate space, and work cross-functionally to expand and active our partnership marketing efforts
  • Own the annual/quarterly/monthly/weekly offline media strategy, planning, and buying process. Collaborate with external agency partners and internal channel managers, and key business partners (finance, analytics, etc) to set budgets and ensure spend meets financial objectives
  • Manage global media agency and other key agency partners. Drive maximum return from these relationships.
  • Manage key media vendor relationships with agencies & internal partners: upfronts, yearly commitments, test & learn programs, DVIPs
  • Drive daily, weekly, monthly, quarterly, and annual offline spend optimization process that consistently improve each campaign’s short, and long-term ROI without losing sight of optimal growth at the city, and global, level. Present scenarios to C-Suite executives to help understand the business trade-offs in our P&L
  • Partner closely with Audience (Brand) Marketing and Creative teams to develop effective messaging and creative strategies that are consumer salient, brand accretive, and financially performant
  • Lead constant, iterative improvement of offline planning to hit business goals through longitudinal measurement and stewardship of the measurement roadmap with analytics with our analytics and data science teams (attribution, mix modeling, incrementality, marginal efficiency, etc)
  • Continue to build and mentor a team of offline media strategy and planning experts
  • Remain ‘customer obsessed but competitor aware’: Advance our understanding of the broader, ever-changing media marketplace conditions, consumer trends, research/measurement evolutions, media tech, and provide expertise internally to keep organization in the know.

We’re excited about you because you are… 

  • Creative and entrepreneurial - you enjoy tackling unsolved problems and finding creative solutions with limited resources
  • Detailed-oriented - you love to manage complex projects without making mistakes or missing deadlines, and you analyze campaign results at the most granular level
  • Highly quantitative and analytical - you get excited when insights jump out of the data
  • Strategic and business-minded - you find trends in your data and look for the “so what”
  • Collaborative - you love working with a team and both learning from & teaching others
  • Fun - you enjoy what you do and love to have fun!

Qualifications:

  • 10+ years of experience in managing and executing offline marketing strategy, execution, and measurement.
  • Deep experience managing towards, and balancing, brand & performance-oriented marketing goals
  • Intimate understanding of the offline media buying landscape, including measurement partners, media channels, agencies, and inventory networks
  • Ability to synthesize data, make data-driven decisions and balance quantitative measurement with the ‘art’ of media strategy
  • Proven experience building out and implementing channel and tactical-level testing frameworks
  • Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders
  • Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action
  • Both in-house management and external agency experience a plus

Why You’ll Love Working at DoorDash

We are leaders – Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
We are operators – We believe the only way to predict the future is to build it. Creating solutions to lead our company and our industry is what we do on every project, every day. 
We are learners – Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute. We are committed to learning and implementing what is best for our customers, merchants, and dashers.
We are one team – The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights. 

 

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly and always learn and reiterate to support merchants, Dashers and the communities we serve. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that  people turn to for any and all goods. Read more on the DoorDash website, the DoorDash blog, the DoorDash Engineering blog, and the DoorDash Careers page.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. Our leaders seek the truth and welcome big, hairy, audacious questions. We are grounded in our company values, and we make intentional decisions that are both logical and display empathy for our range of users—from Dashers to Merchants to Customers.

We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. 

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

If you need any accommodations, please inform your recruiting contact upon initial connection.

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