Bright Cellars

Milwaukee, WI
51-200 employees
Bright Cellars is the monthly wine club that matches you with wine that you’ll love.

Influencer Marketing Manager

Influencer Marketing Manager

Who We Are Bright Cellars is the monthly wine subscription startup designed to help new wine drinkers discover and define their taste in wine! We curate wines from around the world with the goal of making wine fun, accessible and educational. 

Our Mission is to inspire and educate a new generation of wine lovers by delivering a transformative, personalized wine experience.

Our Values
We are obsessed with creating a member-centric wine journey.
We value smart, sustainable growth.
We are curious and humble learners.
We cultivate a diverse, collaborative, and transparent workplace.
We identify our challenges quickly and solve them thoughtfully.
We hold each other accountable to success.
We back our intuition and experience with data-driven insights. 
We love wine and work to share that love with our members.
 
How Bright Cellars Works Our members join Bright Cellars by taking a 7 question-quiz to share their taste preferences. The Bright Points learning algorithm evaluates these preferences to determine the best wine matches for each member’s taste. Each month, members receive four or six unique bottles in the mail, which they are then able to rate and provide personalized feedback on their profile. Similar to Netflix’s collaborative filtering algorithm, Bright Cellars’s algorithm uses this feedback to improve members’ monthly matches going forward. 

A Little About This Role:
Bright Cellars is looking for an Influencer Marketing Manager to join our team! As a member of our team, you will have to build and maintain strong relationships with influencer talent. This includes having an understanding of the marketing tools and channels that engage a variety of audiences and consumer consumption trends. 

What You'll Do:

    • Develop and manage comprehensive and inspiring influencer campaigns from start to finish
    • Lead outreach and negotiate potential brand ambassador campaigns leveraged across multiple digital channels (Facebook, Instagram, TikTok, YouTube – both Organic and Paid Media)
    • Utilize a variety of tools for researching and scaling multi-tiered influencers as well as identifying new influencers
    • Build strong talent and agency contacts and relationships
    • Create influencer tracking parameters and reporting, analyzing the data to make informed decisions
    • Utilize and leverage internal and external reporting tools
    • Track Influencer organic and paid performance
    • Maintain monthly Influencer budget and forecast
    • Conduct competitive research, relevant industry trends and platforms

Experience We're Looking For:

    • 4+ years of experience working in Marketing Relations, PR, and/or Brand Marketing
    • Deep knowledge and understanding of social media platforms, and their respective best practices, KPIs, and emerging trends (Facebook, YouTube, SnapChat, Pinterest, Instagram, TikTok etc.).
    • Strong proven track record of contract negotiation skills
    • Experience utilizing  analytics and performance reporting to make informed business decisions 
    • Strong understanding of brand identity 
    • Bachelor’s Degree in Marketing, PR, or related field required 

Bonus Experience:

    • Dedicated DTC eCommerce brand experience

Who You Are:

    • You’re Connected - You’re well connected and you have strong relationship building skills 
    • You’re Creative - You provide unique insights and great ideas regarding partnerships that are effective based off brand identity 
    • You’re Passionate - You get excited about influencer relations, social media, and brand marketing
    • You’re A Great Communicator - You’re  able to communicate through all channels, with internal teams and external partners 
    • You’re Driven - You  have no problem taking initiative and leading execution on projects 

Perks of Working at Bright Cellars:

    • Competitive total compensation offerings
    • Unlimited paid vacation 
    • Flexibility & work/life balance
    • Medical, dental and vision insurance  
    • Heavily discounted monthly wine memberships 
    • Opportunity to attend wine tastings led by our resident sommelier
    • Opportunity to build something incredible while being surrounded by intelligent, hardworking and motivated coworkers
Bright Cellars is a fun, fast-growing startup with a work hard, play hard attitude. We look for smart, motivated individuals who are excited to build something incredible from the ground up!

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