International Lifecycle Marketing Manager

International Lifecycle Marketing Manager

This job has closed but is shown for context on data science work at Headspace.
About the International Lifecycle Marketing Manager at Headspace:

The International Lifecycle Growth Manager plays an important role at Headspace. As a key member of our CRM team, you are responsible for creating and executing marketing strategies and automations that drive user engagement and growth across multiple languages and countries. You are responsible for designing, implementing, and maintaining marketing campaigns that drive user engagement, convert users to subscription and mitigate churn. You’ll work closely with key stakeholders across the business to optimize email and mobile messaging campaigns, and track performance metrics; optimizing all our efforts through A/B testing along the way.

Our ideal candidate has experience working with CRM platforms (Braze, Hubspot) and, ideally, experience with international markets in languages including German, Spanish, French, and Portuguese. Primary markets are Germany, UK and Australia.

How your skills and passion will come to life at Headspace:

    • Drive customer engagement and retention strategies by identifying and analyzing customer segments and collecting customer insights. 
    • Strong cross-functional collaboration skills, including across remote offices & time differences to build out CRM programs for both free users and subscribers. Act as a product owner of each platform, manage roll out, product enhancements and feature integrations. 
    • Lead campaign ideation and concept development for program development and optimization to develop a program that delivers against Headspace’s growth strategies and key initiatives. 
    • Represent lifecycle programs in meetings and cross functional teams (Product, Creative, Copy, Content). 
    • Identify customer engagement opportunities across digital channels.
    • Craft customer communication strategy in a way that maximizes engagement yet still feels authentic and true to Headspace’s health and happiness mission. 
    • Monitor and maximize customer lifetime value strategies ensuring maximum profitability. 
    • Conduct market research such as quarterly tracking surveys, Net Promoter Score studies, to measure satisfaction and provide brand strategy to executive team. 
    • Study competitor lifecycle programs and loyalty tactics and present your findings and recommendations to the team. 

What you’ve accomplished:

    • 3-5 years related experience in mobile marketing/advertising, ideally in a loyalty or subscription business utilizing a CRM platform to build and track campaigns daily. 
    • Strong background in customer conversion, re-engagement and retention strategies. 
    • Strong analytical and statistical skills. Project management experience delivering new feature sets to market, launch experience a plus. 
    • Confident and articulate communicator capable of inspiring strong collaboration in an organization. 
    • Willingness to approach projects with a can-do attitude and create processes where there isn’t one. 
    • Experience working in languages outside of English, in markets outside of North America.


    • Other Requirements: 
    • Ability to speak fluent English and additional language(s) -- German preferred.
    • Strong HTML/CSS skills, with experience in JavaScript and other email-forward languages as a plus.
    • Demonstrable knowledge of best practices across different channels, including email, push notifications, and in-app modals.
    • Experience analyzing marketing campaigns, running A/B tests, and providing insights/recommendations for next steps. 
    • Comfortable with technical, regulatory, and product side of marketing (data structure and event tracking, audience segmentation, IP deliverability, GDPR, etc.)
    • Manage and set goals for external agencies and keep them accountable.
    • Demonstrated ability to thrive in a team-oriented, fast-paced, and results-focused environment. 
    • Strong attention to detail for accuracy; organized and able to effectively prioritize, meet tight and fluid deadlines and maintain good quality work. 
    • Team driven and solution oriented, problem solver with proactive follow through is essential. 
    • Must be open to a flexible work schedule given that Headspace HQ and the rest of Lifecycle team is based in Los Angeles

How we feel about Diversity & Inclusion:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. 

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

How to get started:

If you’re excited by the idea of seeing yourself in this role at Headspace, please apply with your CV and a cover letter that best expresses your interest and unique qualifications.
This job has closed but is shown for context on data science work at Headspace.
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