Signifyd leads the world in bringing the insights, innovation and compassion required to foster fearless commerce in a time of increasing digital threats. Working with some of the industry’s most recognizable retailers and brands, we are focused on using technology to enhance customer lifetime value and protect enterprises from fraud so they can focus on growing their business.
We process more than $100 billion in ecommerce transactions annually through our Commerce Network of more than 10,000 merchants selling in more than 100 countries. We focus every day on harnessing machine learning and artificial intelligence in more powerful ways to maximize our customers’ revenue and their security. None of that happens without the right people.
Our team’s strength is in its diversity and its acceptance of new ideas and new ways to look at old challenges. We are dedicated disruptors designing a new world of commerce at scale. We know humans are not one-dimensional and we celebrate the uniqueness each individual brings to the problems we solve and the culture we create.
Signifyd is seeking a Lifecycle Marketing Manager to join our Marketing & Alliances team and report to the Senior Director of Integrated Marketing. You will be a key player in our organic account activation efforts, across content marketing, email nurture, account based marketing (ABM), etc. Your projects will have CMO-level visibility and support and will be central to how we engage the most sophisticated retailers and ecommerce sites in the world.
Your role combines buyer journey knowledge, engagement strategy and campaign execution to activate a wide range of target segments. Our market (D2C ecommerce) is both broad and deep - we serve a few thousand customers, from startups (via partners like Shopify and BigCommerce) to high growth brands (Stance, Mack Weldon, Rad Power Bikes) to household names (Samsung, Lacoste, Build.com, Rite-Aid, etc.). You will have the unique market tailwind and career opportunity of scaling a multi-segment GTM engine. This is the ultimate finishing school for B2B demand generation and scaling inbound funnel.
The ideal candidate will possess both hands on campaign execution and tools knowledge around email marketing and ABM and the analytical skills to optimize campaigns based on A/B testing and ongoing results. They should also have a demonstrated ability to be entrepreneurial and independently ideate on campaign improvement.