Lifecycle Marketing Manager - Cryptowatch

Lifecycle Marketing Manager - Cryptowatch

This job has closed but is shown for context on data science work at Kraken.
About Kraken

Kraken is changing the world. Join the revolution!

Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Founded in 2011 and with over 4 million clients, Kraken is one of the world’s largest, most successful bitcoin exchanges and we’re growing faster than ever. Our range of successful products are playing an important role in the mainstream adoption of crypto assets. We attract people who constantly push themselves to think differently and chart exciting new paths in a rapidly growing industry. Kraken is a diverse group of dreamers and doers who see value in being radically transparent.

In less than a decade Kraken has risen to become one of the best and most respected crypto exchanges in the world. We are changing the way the world thinks about money and finance. The crypto industry is experiencing unprecedented growth and Kraken is leading the charge. We’ve grown from 70 Krakenites in January 2017 to over 1200 today and we have no intention of slowing down.

About the Role

We are looking for a Lifecycle Marketing manager with a deep understanding for how to utilize educational, promotional and transactional campaigns across email, push and SMS notification channels in order to drive conversions and customer loyalty. This role will be highly cross-functional, working with Product and Design to unify communications across owned channels and collaborating with Data to measure and improve efficacy of communications. This role has the potential to scale up to manager of a team of lifecycle marketers. As our first dedicated email hire, you will turn our fledgling email strategy into a formidable lifecycle marketing system that drives revenue and customer loyalty. 

Responsibilities

    • Own the hands-on execution of all email and in-app lifecycle marketing campaigns (building & sending emails, pulling audience segments, A/B testing & reporting). Owned marketing channels include email (batch, trigger, nurture), mobile push notifications, SMS. 
    • Develop customer targeting, segmentation, and personalization strategies to maximize signup conversion rate (top of funnel) and retention (bottom of funnel); immediate focus will be on top of funnel. 
    • Lead marketing automation and triggers to engage and convert prospects and customers across the customer journey using transactional, promotional, and educational content strategies. 
    • Continuously conduct A/B tests and analyze results to develop insights to improve conversion rate, retention, and trader loyalty. 
    • Work with other marketing team members (Social, Content) to plan coordinated marketing campaigns and utilize assets effectively. 
    • Work with Product, Design, Intelligence, and Data teams to deliver compelling personalized customer journeys - including by directing event tagging and technical integration projects. 
    • Provide on-going reporting on campaigns and revenue impact to stakeholders. 
    • Ensure high quality and error-free implementation, testing and QA of lifecycle marketing campaigns

Requirements

    • 3+ years of experience in lifecycle marketing. 
    • Strong systems thinking skills - can plan out complex lifecycle strategies and execute them
    • Ability to take abstract outcomes/directives and build concrete plans to take us there via lifecycle marketing strategies. 
    • Excited to work as an Individual Contributor and own all facets of the lifecycle marketing strategy
    • Experience designing and executing successful personalized nurture campaigns in an email marketing system like Salesforce Email, Marketo, or Autopilot. 
    • Experience in working cross-functionally with Product, Design and Data teams to build and measure campaigns in owned marketing channels that interact with the core product, like platform price alerts and triggered email campaigns. 
    • Analytical and process-oriented mindset with unparalleled attention to detail. 

Nice to Have

    • Experience in the financial sector or with trading / traders.
We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.

Check out all our open roles at https://www.kraken.com/careers. We’re excited to see what you’re made of.  

Learn more about us

Watch "Working at Kraken"
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Catch up on our blog
Follow us on LinkedIn
This job has closed but is shown for context on data science work at Kraken.
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