Imperfect Foods

San Francisco
1,001-5,000 employees
Delivering groceries on a mission to fight food waste and build a better food system for everyone.

Lifecycle Marketing Senior Specialist

Lifecycle Marketing Senior Specialist

About Imperfect

Imperfect Foods was founded in 2015 with a mission to reduce food waste and build a better food system for everyone. We offer imperfect (yet delicious) produce, affordable pantry items, and quality meat and dairy. We deliver them conveniently to our customers’ doorsteps and pride ourselves on offering up to a 30% discount compared to grocery store prices. Our customers can get the healthy, seasonal produce they want alongside the grocery staples they rely on, without having to compromise their budget or values. We’re proving that doing the right thing for the planet doesn’t have to cost more, and that shopping for quality ingredients can support the people and resources that it takes to grow our favorite foods.

We're headquartered in San Francisco with operations all over the country. Check our website to see if there is an Imperfect near you!

We're looking for folks who are positive, motivated, and ready to change the world. If that sounds like you, drop us a line!

About the Role: 

As the Lifecycle Marketing Senior Specialist, you’ll focus on the execution and optimization of our lifecycle marketing channels. Reporting to the Senior Director, Lifecycle Marketing and Retention, you’ll blend content optimization, audience targeting, and execution tactics to maximize the effectiveness of our customer communications around retention, acquisition, and AOV. Day-to-day tasks include management of email, sms and direct mail campaigns, working cross-functionally with design, product and analytics to create new user journeys, reporting on campaign performance, and using data to make optimizations to existing campaigns.

In this role, you’ll be managing the critical details of the email and SMS channel for Imperfect Foods. This role is part of a high-performing, data-driven marketing organization which values teamwork and collaboration. We’re excited to have you ensure lifecycle marketing is one of our most highly effective acquisition and retention channels.


    • Manage lifecycle marketing campaigns across email, sms and direct mail.
    • Own and report on campaign and segment performance and share insights/learnings with the larger team.
    • Develop and execute ongoing A/B and multivariate tests to drive incremental business growth.
    • Analyze campaign data and make recommendations for new strategies and opportunities for improvement.
    • Perform regular analyses related to cohort behaviors and customer insights.
    • Work cross-functionally with teams inside and outside of marketing to create and optimize compelling user journeys.
    • Build and maintain documentation around best practices, lifecycle campaigns, test results, and processes.

Skills and Qualifications:

    • 3-5 years lifecycle marketing experience, with hands on experience building and deploying campaigns (email, sms, direct mail, push)
    • Technical skills: Proficient in HTML, CSS, and SQL
    • Experience with cross channel customer engagement platforms - Iterable a plus
    • Ability to think creatively and constantly test new ideas
    • Proven ability to work cross functionally with creative and product teams
    • Experience with multi-variate testing and measuring results
    • Experience with implementing and deploying retention strategies (loyalty, referrals, incentives, etc) a plus
    • Strong organizational skills with an exceptional attention to detail

About You:

    • Insanely curious. Hungry to learn more. Not afraid to ask questions.
    • You are clear and concise in communicating with cross-functional team members, and have a track record of working collaboratively with teams across Marketing/Brand, Design, and Product.
    • You have the ability to proactively problem solve and pivot quickly when needed.
    • Doer - you have big ideas, but also don’t mind rolling up your sleeves and executing when needed.
    • You are an excellent project manager - you can manage multiple projects and complete them according to set timelines in a deadline-driven environment.
    • You have strong organization and documentation skills, with exceptional attention to detail.
    • You are positive, motivated, and ready to change the world
    • You’re passionate about our mission to eliminate food waste and create a better food system for all

Details of Position:

    • Full-time/ Exempt position reporting to the Senior Director, Lifecycle & Retention Mktg.
    • Candidate can be remotely located within US time zones
    • Salary and employee stock options commensurate with experience
    • Competitive benefits package including health care, paid vacation, 401K, paid parental leave, and recurring credit towards your Imperfect account!

Physical Requirements:

    • Sedentary work; involves sitting most of the time
    • Occasional movement around the office may be necessary
    • Regular work with computers, including keyboards, mouses, and screens
    • Standing desks and / or other ergonomic accommodation is available upon request
    • Regular use of mobile devices, including smartphones and tablets
Individuals seeking employment at Imperfect Foods are considered without regard to race, color, religion, national origin, age, gender, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

U.S. E-Verify Notice: Imperfect Foods participates in E-Verify in the United States. Imperfect will provide the U.S. Social Security Administration (SSA) and, if necessary, the U.S. Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

How we are protecting employees from COVID-19

At Imperfect Foods, employee health and safety is our top priority. We have implemented processes and precautions to prevent the spread of COVID-19 in our facilities. We provide gloves, masks, and hand sanitizer to all essential employees who must report to work. Before entering our warehouse, employees have their temperatures checked. In addition, we take great care to ensure frequently touched surfaces are sanitized throughout the day and all warehouses are fully sanitized weekly.

We have also implemented an Emergency Sick Leave policy providing full-time and part-time employees 2 additional weeks of paid time off and up to 26 weeks paid leave if they have a confirmed case of COVID-19.
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