Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

This job has closed but is shown for context on data science work at Imperfect Foods.
About Imperfect

Imperfect Foods was founded in 2015 with a mission to reduce food waste and build a better food system for everyone. We offer imperfect (yet delicious) produce, affordable pantry items, and quality meat and dairy. We deliver them conveniently to our customers’ doorsteps and pride ourselves on offering up to a 30% discount compared to grocery store prices. Our customers can get the healthy, seasonal produce they want alongside the grocery staples they rely on, without having to compromise their budget or values. We’re proving that doing the right thing for the planet doesn’t have to cost more, and that shopping for quality ingredients can support the people and resources that it takes to grow our favorite foods.

We're headquartered in San Francisco with operations all over the country. Check our website to see if there is an Imperfect near you!

We're looking for folks who are positive, motivated, and ready to change the world. If that sounds like you, drop us a line!

About the Role: 

As the Lifecycle Marketing Specialist, you’ll focus on the execution and optimization of our lifecycle marketing channels. Reporting to the Lifecycle Marketing Manager, you’ll blend content optimization, audience targeting, and execution tactics to maximize the effectiveness of our customer communications around retention, acquisition, and AOV. Day-to-day tasks include deployment of batch and triggered emails, reporting on campaign performance, and using data to make optimizations to future and ongoing campaigns.
In this role, you’ll be managing the critical details of the email and SMS channel for Imperfect Foods. This role is part of a high-performing, data-driven marketing organization which values teamwork and collaboration. We’re excited to have you ensure lifecycle marketing is one of our most highly effective acquisition and retention channels.


    • Execute our ad-hoc comms and weekly newsletter. Coordinate with creative and ops teams to develop assets and timelines for deployment.
    • Provide day-to-day campaign execution support to the Lifecycle Marketing Manager and other LCM team members, with a focus on email HTML coding, QA, audience segmentation, workflow builds, and dynamic content optimization.
    • Develop and execute ongoing A/B and multivariate tests to drive incremental business growth.
    • Report on campaign performance and share insights/learnings with the team.
    • Analyze campaign data and make recommendations for new strategies and opportunities for improvement.
    • Work cross-functionally with teams inside and outside of marketing to create and optimize compelling campaigns for our customers.
    • Build and maintain documentation around best practices, lifecycle campaigns, test results, and processes.

Skills and Qualifications:

    • 1-3 years email and SMS channel experience, with hands-on experience building and deploying both blast comms and automated campaigns
    • Basic email HTML/CSS knowledge required
    • Experience and understanding of A/B and multivariate testing
    • Experience with email automation platforms required (Iterable a plus; Mailchimp doesn’t qualify!)
    • Experience coding and testing dynamic email content
    • Solid analytical skills with a passion for using data to make decisions
    • Skilled with Excel, SQL a plus
    • Experience with LCM tools (such as Movable Ink and Litmus) a plus
    • Bachelor’s degree preferred

About You:

    • You're a contributor that takes pride in the details, stays organized, and is always looking to test new ideas
    • You have the ability to proactively problem solve and pivot quickly when needed
    • You are clear and concise in communicating with cross-functional team members, and have a track record of working collaboratively with teams across Marketing/Brand, Design, and Product
    • You have strong organizational and documentation skills, with exceptional attention to detail and accuracy
    • You are an excellent project manager - you can manage multiple projects and complete them according to set timelines in a deadline-driven environment
    • You are positive, motivated, and ready to change the world
    • You’re passionate about our mission to eliminate food waste and create a better food system for all

Details of Position:

    • Full-time/ Exempt position reporting to the Lifecycle Marketing Manager
    • Candidate can be remotely located within US time zones
    • Salary and employee stock options commensurate with experience
    • Competitive benefits package including health care, paid vacation, 401K, paid parental leave, and recurring credit towards your Imperfect account!

Physical Requirements:

    • Sedentary work; involves sitting most of the time
    • Occasional movement around the office may be necessary
    • Regular work with computers, including keyboards, mouses, and screens
    • Standing desks and / or other ergonomic accommodation is available upon request
    • Regular use of mobile devices, including smartphones and tablets
Individuals seeking employment at Imperfect Foods are considered without regard to race, color, religion, national origin, age, gender, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

U.S. E-Verify Notice: Imperfect Foods participates in E-Verify in the United States. Imperfect will provide the U.S. Social Security Administration (SSA) and, if necessary, the U.S. Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

How we are protecting employees from COVID-19

At Imperfect Foods, employee health and safety is our top priority. We have implemented processes and precautions to prevent the spread of COVID-19 in our facilities. We provide gloves, masks, and hand sanitizer to all essential employees who must report to work. Before entering our warehouse, employees have their temperatures checked. In addition, we take great care to ensure frequently touched surfaces are sanitized throughout the day and all warehouses are fully sanitized weekly.

We have also implemented an Emergency Sick Leave policy providing full-time and part-time employees 2 additional weeks of paid time off and up to 26 weeks paid leave if they have a confirmed case of COVID-19.
This job has closed but is shown for context on data science work at Imperfect Foods.
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